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| 050 | 4 | _aHD2879 .S77 2010 | |
| 100 | 1 | _aLarsen, Marcus Møller. | |
| 245 | 1 | 0 | _aStrategies in Emerging Markets. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aFrederiksberg : _bSamfundslitteratur, _c2010. |
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| 264 | 4 | _c©2010. | |
| 300 | _a1 online resource (186 pages) | ||
| 336 |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aIntro -- Strategies in Emerging Markets -- Preface -- Table of Contents -- Chapter 1 Introduction -- The rise of India and China -- A brief history of Danish industry in India and China -- Opportunities and challenges facing Danish investors in China and India -- An introduction to the cases -- Carlsberg -- FLSmidth -- ECCO -- Bestseller -- A.P. Møller - Mærsk -- Vestas -- Danfoss -- What is special about MNC strategy in emerging markets? -- The nature of markets -- The nature of resources -- The nature of institutions -- The nature of competition -- How the cases illustrate challenges and opportunities in emerging markets -- Conclusion -- Chapter 2 Carlsberg A/S - Probably the best beer company in western China -- Introducing Carlsberg A/S -- Organization -- Towards an emerging market strategy -- Carlsberg in Russia -- Carlsberg in China -- Exhibits for Carlsberg A/S case -- Exhibit 1 - Carlsberg A/S key figures -- Exhibit 2 - The global beer industry, 2007 -- Exhibit 3 - Carlsberg A/S global markets, 2007 -- Exhibit 4 - Carlsberg's competitors -- Exhibit 5 - Carlsberg A/S regional strategies -- Chapter 3 ECCO A/S - Producing the Dragon's footwear -- Introducing ECCO A/S -- Products and markets -- ECCO's global value chain - "From Cow to Customer" -- ECCO A/S in China -- Dealing with the Dragon -- Exhibits for ECCO A/S case -- Exhibit 1 - ECCO's key figures -- Exhibit 2 - ECCO's organization -- Exhibit 3 - Composition of sales -- Exhibit 4 - ECCO's global value chain -- Exhibit 5 - Converting skin and hides into leather -- Exhibit 6 - Composition of an ECCO shoe -- Exhibit 7 - ECCO's production output worldwide 2004-2008 -- Exhibit 8 - The ECCO Code of Conduct -- Exhibit 9 - Key figures from ECCO Xiamen -- Chapter 4 Casting the global turnaround of FLSmidth - The Indian case -- The crises of FLSmidth -- FLSmidth: "One source - one partner". | |
| 505 | 8 | _aOrganization -- Products and markets -- Financial performance -- Competitive strategy -- Casting the Indian case -- Implementing the Indian strategy -- The challenges of moving from routine work to higher value-adding activities -- The challenges of integrating with the Danish operations -- The challenges of recruitment and infrastructure -- Exhibits for FLSmidth A/S case -- Exhibit 1 - FLSmidth's key figures -- Exhibit 2 - Group structure -- Exhibit 3 - Organization -- Exhibit 4 - Cement and minerals production process -- Exhibit 5 - Future product mix expectations -- Exhibit 6 - Market share and peer comparison -- Exhibit 7 - Overview of peer group activities -- Exhibit 8 - Geographical breakdown of revenue (2008) -- Chapter 5 Bestseller - Facing a new competitive landscape in China -- Introducing Bestseller A/S -- Products and markets -- Global value chain -- Competitors -- Bestseller China -- The Chinese market -- Production -- Marketing and distribution -- The competitive challenges facing Bestseller China -- Global competitors in China -- Local competition -- Exhibits for Bestseller A/S case -- Exhibit 1 - Bestseller A/S' key figures -- Exhibit 2 - Bestseller's vision and 10 basic principles -- Exhibit 3 - Brand portfolio of Bestseller A/S -- Exhibit 4 - Bestseller A/S European and non-European outlets, September 2007 -- Exhibit 5 - Organizational structure, Bestseller A/S, 2007 -- Exhibit 6 - Bestseller A/S Code of Conduct- General Principles -- Exhibit 7 - Global Value Chain, Bestseller A/S -- Exhibit 8 - Bestseller A/S's Danish competitors -- Exhibit 9 - Bestseller A/S's international competitors -- Exhibit 10 - Bestseller China's ownership structure -- Exhibit 11- Bestseller China's store development, 1996-2007 -- Chapter 6 A.P. Møller Mærsk - Leveraging first-mover advantages in Vietnam -- A.P. Møller - Mærsk: a Danish conglomerate. | |
| 505 | 8 | _aCreating a global market playground for MNCs -- Mærsk's container business in Vietnam: Riding the economic wave -- Creating global opportunities for customers in Vietnam -- Exhibits for A.P. Møller Mærsk case -- Exhibit 1 - The corporate structure of A.P. Møller - Mærsk -- Exhibit 2 - A.P. Møller - Mærsk's key figures -- Exhibit 3 - Financial key figures for the Container Shipping and Related Activities -- Exhibit 4 - The structure of container shipping and related activities -- Exhibit 5 - APM Terminals world map -- Exhibit 6 - Global players, market shares -- Chapter 7 Vestas Wind Systems A/S - Changing winds in the Indian market for wind turbines -- Introducing Vestas Wind Systems A/S -- Products, technology and competitors -- Internationalization pattern and strategy -- Vestas Wind Systems India Pvt. Ltd. -- Vestas's Indian arrival -- Building an Indian mandate -- Building an Indian sourcing platform -- Indian government policies -- The rise of Indian competitors -- Exhibits for Vestas Wind Systems A/S case -- Exhibit 1 - Wind turbine technical specifications -- Exhibit 2 - Corporate structure -- Exhibit 3 - Vestas's key figures -- Exhibit 4 - Existing wind power incentives in India by the mid 2000s -- Exhibit 5 - Market shares in India, 2007 -- Chapter 8 Danfoss in China - Taking on the kingdom in the middle -- Introducing the Danfoss Group -- The organization of Danfoss -- Global culture -- International orientation -- Danfoss in China: discovering the mid-end market -- The Chinese organization -- The Chinese entry strategy -- Approaching the mid-segment market -- Lobbying and IPR -- Exhibits for Danfoss case -- Exhibit 1 - Danfoss's key figures -- Exhibit 2 - Danfoss's organization -- Exhibit 3 - Product range -- Exhibit 4 - Danfoss China organization -- Exhibit 5 - Danfoss China key figures. | |
| 505 | 8 | _aExhibit 6 - Relative increase in sales, 2004 to estimated 2008 (index: 2004) -- List of references -- Endnotes. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aCorporations, Danish-China-Case studies. | |
| 650 | 0 | _aCorporations, Danish-India-Case studies. | |
| 650 | 0 | _aInternational business enterprises-Denmark-Case studies. | |
| 650 | 0 | _aDenmark-Foreign economic relations-China-Case studies. | |
| 650 | 0 | _aDenmark-Foreign economic relations-India-Case studies. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aPedersen, Torben. | |
| 700 | 1 | _aHansen, Michael W. | |
| 700 | 1 | _aPetersen, Bent. | |
| 700 | 1 | _aWad, Peter. | |
| 776 | 0 | 8 |
_iPrint version: _aLarsen, Marcus Møller _tStrategies in Emerging Markets _dFrederiksberg : Samfundslitteratur,c2010 _z9788763002363 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3400829 _zClick to View |
| 999 |
_c88339 _d88339 |
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