000			04802nam a22005053i 4500
001			EBC3400817
003			MiAaPQ
005			20240729125445.0
006			m o d |
007			cr cnu||||||||
008			240724s2005 xx o ||||0 eng d
020			_a9788763099639 _q(electronic bk.)
020			_z9788763001359
035			_a(MiAaPQ)EBC3400817
035			_a(Au-PeEL)EBL3400817
035			_a(CaPaEBR)ebr10465584
035			_a(OCoLC)774280285
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.32.F76 2005
100	1		_aTufte, B.
245	1	0	_aFrontrunners or Copycats?
250			_a1st ed.
264		1	_aFrederiksberg : _bCopenhagen Business School Press, _c2005.
264		4	_c©2005.
300			_a1 online resource (172 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aFrontrunners or Copycats? -- Table of contents -- Preface -- Introduction Frontrunners or Copycats? -- 1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges -- Children and the welfare state: From private to shared responsibility -- Children as political subjects -- The 'schoolification' of children -- Institutionalized individualization and individualized institutionalization -- New 'ideals of normality' -- The competent child as compulsive idea -- Persisting ambiguities in modern childhood -- References -- 2 Children as Innovators and Opinion Leaders -- Background -- The Theory of Diffusion of Innovations -- Social influence -- Innovators and opinion leaders -- Opinion leadership and innovators among children -- Overlap among innovators -- Overlap among opinion leadership -- From where do children get information about new products? -- Conclusion and further research questions -- References -- 3 Children, TV Advertising and the Law - Internal and External Perspectives -- The problem -- The internal and external perspective of the law -- The applicable Swedish law concerning children and TV advertising -- An external view of the relevant legislation - the power of children to act -- Conclusions -- References -- 4 Young People and Consumption: Commonalities and Differences in the Construction of Identities -- Consumption and young people's identities -- Reasons for buying particular things -- Consumption and transactions between children and parents -- Conclusion -- References -- 5 Children and Promotion: The Role of Advertising and Marketing in Innovation -- Advertising to children and innovation -- Changing media -- In summary… -- Advertising in schools -- Dental health/diet/obesity -- What's on? -- Understanding intent -- Effects and influence -- Types of advertising -- Junk food! -- Celebrity endorsement.
505	8		_aApproaching the subject -- References -- 6 Children's and Adolescents' Use of the Internet - with Focus on Tweens -- What is the Internet? -- International research -- Tweens -- What is the definition of 'tweens'? -- Tweens' use of the Internet -- Concerns about the Internet -- Tweens - between media and consumption -- References -- 7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research? -- Introduction: The child as a target for marketing management -- Part I - The progressive connection of children with consumption -- Part II - Children's consumerism: The new frontier of managerial practice? -- Conclusion: Towards a transformational agenda for marketing management and research -- References -- 8 Children as Change Agents in the Pursuit of the Competencies of theFuture -- Prelude -- Background and purpose -- Why this interest from a toy company? -- Results from LEGO Research among children -- Freedom, responsibility and performance -- Postlude -- References.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aChild consumers -- Congresses.
650		0	_aYoung consumers -- Congresses.
650		0	_aChildren -- Economic conditions -- Congresses.
650		0	_aTeenagers -- Economic conditions -- Congresses.
650		0	_aAdvertising and children -- Congresses.
650		0	_aAdvertising and youth -- Congresses.
655		4	_aElectronic books.
700	1		_aRasmussen, J.
700	1		_aChristensen, L.B.
776	0	8	_iPrint version: _aTufte, B. _tFrontrunners or Copycats? _dFrederiksberg : Copenhagen Business School Press,c2005 _z9788763001359
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3400817 _zClick to View
999			_c88333 _d88333