000			03702nam a22004813i 4500
001			EBC5338884
003			MiAaPQ
005			20240724113110.0
006			m o d |
007			cr cnu||||||||
008			240724s2017 xx o ||||0 eng d
020			_a9789674611378 _q(electronic bk.)
020			_z9789674611132
035			_a(MiAaPQ)EBC5338884
035			_a(Au-PeEL)EBL5338884
035			_a(CaPaEBR)ebr11540398
035			_a(OCoLC)1031338952
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHD7363.6.A3 .M643 2017
082	0		_a363.509595
100	1		_aMohd Wira, Mohd Shafiei.
245	1	0	_aLifestyle of Future House Buyers in Malaysia.
250			_a1st ed.
264		1	_aGelugor : _bPenerbit USM, _c2017.
264		4	_c©2017.
300			_a1 online resource (123 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- Preface -- 1 Market Segmentation -- 1.1 Introduction -- 1.2 Market Segmentation Definition and Roles -- 1.3 The Benefits of Market Segmentation -- 1.4 Bases for Segmentation in Consumer Markets -- 1.5 Segmentation Schemes and Approaches -- 1.6 Scope of Study -- 1.7 Limitations of Study -- 2 Lifestyle Segmentation -- 2.1 Introduction -- 2.2 Overview of Lifestyle History and Concepts -- 2.3 Definition of Lifestyle and Psychographics -- 2.4 The Lifestyle Approaches Overview -- 2.4.1 List of Values (LOVs) -- 2.4.2 Rokeach Value Survey -- 2.4.3 Euro-style Concept -- 2.4.4 The Values and Lifestyle (VALS) System of Classification -- 2.4.5 Activities, Interests and Opinions (AIO) Inventory -- 2.5 Lifestyle Segmentation with AIO Inventory -- 2.6 Lifestyle Segmentation as Applied in Industries -- 3 The Malaysian Housing Property Market -- 3.1 Introduction -- 3.2 Housing Supply and Demand in Malaysia -- 4 Identifying the Market Segments -- 4.1 Introduction -- 4.2 Lifestyle and Housing Attribute Factors -- 4.3 Cluster Analysis Results -- 4.4 Cluster Interpretations -- 4.5 Cluster Validation -- 5 Profiling the Market Segments -- 5.1 Introduction -- 5.2 Demographic Characteristics versus Cluster Segments -- 5.3 House Characteristics versus Cluster Segments -- 5.3.1 Existing House -- 5.3.2 Future House -- 5.4 Malaysian House Buyers' Decision Making and Implications for Marketers -- 5.4.1 Cluster 1 - Appearance Oriented Segment -- 5.4.2 Cluster 2 - Relaxed Segment -- 5.4.3 Cluster 3 - Extroverted Segment -- 5.4.4 Cluster 4 - Economizer Segment -- 5.4.5 Cluster 5 - Practical Oriented Segment -- 5.5 Theoretical Framework Revisited -- 6 Implications and Contribution -- 6.1 Concluding Remarks -- 6.2 Contribution of the Study -- 6.3 Implications of the Study.
505	8		_a6.4 Recommendations for Future Study -- References -- Index -- Back Cover.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aHousing-Malaysia.
650		0	_aHousing-Malaysia-Marketing.
650		0	_aHouse construction-Malaysia.
655		4	_aElectronic books.
700	1		_aFoo, Fanny Suan Suan.
700	1		_aIlias, Said.
776	0	8	_iPrint version: _aMohd Wira, Mohd Shafiei _tLifestyle of Future House Buyers in Malaysia _dGelugor : Penerbit USM,c2017 _z9789674611132
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5338884 _zClick to View
999			_c872 _d872