| 000 | 05497nam a22004813i 4500 | ||
|---|---|---|---|
| 001 | EBC5631793 | ||
| 003 | MiAaPQ | ||
| 005 | 20240724113517.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 240724s2018 xx o ||||0 eng d | ||
| 020 |
_a9781351773140 _q(electronic bk.) |
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| 020 | _z9781138708570 | ||
| 035 | _a(MiAaPQ)EBC5631793 | ||
| 035 | _a(Au-PeEL)EBL5631793 | ||
| 035 | _a(OCoLC)1082978300 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 050 | 4 | _aHF6161.D7 .L537 2018 | |
| 082 | 0 | _a658.452024615 | |
| 100 | 1 | _aLidstone, John. | |
| 245 | 1 | 0 | _aPresentation Planning and Media Relations for the Pharmaceutical Industry. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aOxford : _bTaylor & Francis Group, _c2018. |
|
| 264 | 4 | _c©2003. | |
| 300 | _a1 online resource (164 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aRoutledge Revivals Series | |
| 505 | 0 | _aCover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Preface -- Acknowledgements -- Part I Preparing and Delivering Formal Presentations -- Introduction to Part I -- 1 Learning and Communication -- Communication objectives -- The main problems in communication -- The importance of values -- The message being transmitted -- The filters through which the message passes -- Methods of communication -- The environment -- How can we communicate more effectively? -- Points to remember -- The listeners' point of view -- 2 Preparing your Presentation -- What should you prepare? -- Studying your audience -- Title -- Structure -- Preparing your notes -- Assembling your notes -- Preparing yourself -- Speaking to foreign and mixed audiences -- Preparing a speech in note form -- Dos and don'ts for speakers -- 3 Beginning your Presentation -- Your three objectives and how to achieve them -- Conclusion -- 4 Conducting your Presentation -- Your four objectives and how to achieve them -- Dealing with questions -- 5 Ending your Presentation -- Your objectives at the end -- Asking for action -- Closing techniques -- Conclusion -- 6 Using Visual Aids -- Characteristics of good visual aids -- Types of visual aid -- Approaches to different media -- Size -- Colour -- Legibility -- Numbers, statistics and financial data -- Dos and don'ts -- Summary -- 7 Video Conferencing -- Technical factors -- Social skills -- An example of video conferencing facilities -- Conclusion -- Appendix to Part I Audio-Visual Projection -- Room facilities -- Seating plan and screen type -- Screen and image size -- Two-image presentations -- Loudspeaker location -- Projector location -- Part II Handling the Media -- Introduction to Part II -- 8 Facing the Media -- Factors in favour -- Factors against -- Co-operating with the media -- 9 Dealing with the Press. | |
| 505 | 8 | _aThe conventions -- Avoiding misrepresentation -- Features for publication -- Some real- life case studies -- Dealing with the press: a checklist -- 10 Preparing for a Television Interview -- Deciding to do the interview -- Gathering information from the media -- Preparing yourself -- Anticipating the interviewer's approach -- Dress and appearance -- Dealing with crisis -- 11 The Day of the Interview -- Getting to the television studio -- What to expect -- Who does what -- Your notes -- Voice test -- Nerves -- Verbal behaviour on camera -- Physical behaviour on camera -- Some teletips -- 12 Handling the Television Interview -- Exploiting silence -- Dealing with questions -- Developing a positive approach -- Verbal style -- Mannerisms -- Some more teletips -- Self-assessment -- Different types of television interview -- 13 Preparing for and Handling a Radio Interview -- Differences between radio and television -- Know your audience -- Preparing for a radio interview -- Handling the radio interview -- Types of radio interview -- Five tips for radio interviewees -- 14 Guidelines for Media Interviews -- Legal guidelines for radio and television interviews -- Robin Day's Code for television interviewers -- Fourteen ways to deal with the press -- Talking to reporters: a glossary of terms -- Complaints -- Final checklist -- Appendix to Part II Training in Media Relations -- External courses -- Individual tuition -- An in-house programme -- How to structure a company programme -- Media perception questionnaire -- References and Recommended Reading -- Index. | |
| 520 | _aThis title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aAdvertising-Drugs-Planning. | |
| 650 | 0 | _aTelevision advertising-Planning. | |
| 650 | 0 | _aTeleconferencing-Planning. | |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aLidstone, John _tPresentation Planning and Media Relations for the Pharmaceutical Industry _dOxford : Taylor & Francis Group,c2018 _z9781138708570 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 | _aRoutledge Revivals Series | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5631793 _zClick to View |
| 999 |
_c7579 _d7579 |
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