000			02100nam a22004453i 4500
001			EBC3301764
003			MiAaPQ
005			20240729124856.0
006			m o d |
007			cr cnu||||||||
008			240724s2007 xx o ||||0 eng d
020			_a9781567933222 _q(electronic bk.)
020			_z9781567932768
035			_a(MiAaPQ)EBC3301764
035			_a(Au-PeEL)EBL3301764
035			_a(CaPaEBR)ebr10251374
035			_a(OCoLC)427864566
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aRA410 .56 -- .T49 2007eb
082	0		_a362.1068/8
100	1		_aThomas, Richard K.
245	1	0	_aMarketing Matters : _bA Guide for Health Care Executives.
250			_a1st ed.
264		1	_aChicago : _bHealth Administration Press, _c2007.
264		4	_c©2007.
300			_a1 online resource (168 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aIntro -- Contents -- Foreword -- Preface -- Acknowledgments -- An Introduction to Healthcare Marketing -- The Marketing Process -- Marketing Research and Planning -- The Dollars and Sense of Marketing -- Market Positioning and Strategy Development -- The Promotional Toolbox -- The Changing Marketing Paradigm -- Measuring the Effectiveness of Marketing -- Healthcare Marketing: A Survival Strategy -- About the Authors.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aHospital care -- Marketing.
650		0	_aMedical care -- Marketing.
655		4	_aElectronic books.
700	1		_aCalhoun, Michael.
776	0	8	_iPrint version: _aThomas, Richard K. _tMarketing Matters _dChicago : Health Administration Press,c2007 _z9781567932768
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3301764 _zClick to View
999			_c75754 _d75754