| 000 | 02404nam a22004813i 4500 | ||
|---|---|---|---|
| 001 | EBC3118987 | ||
| 003 | MiAaPQ | ||
| 005 | 20240729124644.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 240724s2011 xx o ||||0 eng d | ||
| 020 |
_a9781612491707 _q(electronic bk.) |
||
| 020 | _z9781557535856 | ||
| 035 | _a(MiAaPQ)EBC3118987 | ||
| 035 | _a(Au-PeEL)EBL3118987 | ||
| 035 | _a(CaPaEBR)ebr10504547 | ||
| 035 | _a(CaONFJC)MIL328385 | ||
| 035 | _a(OCoLC)768167296 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 | _aHQ759.C54 2011 | |
| 082 | 0 | _a306.874/3 | |
| 100 | 1 | _aClements, Michal. | |
| 245 | 1 | 0 |
_aTuning into Mom : _bUnderstanding America's Most Powerful Consumer. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aWest Lafayette, IN : _bPurdue University Press, _c2011. |
|
| 264 | 4 | _c©2011. | |
| 300 | _a1 online resource (200 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aCover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Tuning Into Mom: Her Priorities and Hot Buttons -- Chapter 2 Food: Stealth Veggies and Panini Making -- Chapter 3 Exercise and Sports: Moving Together -- Chapter 4 Education: From LeapFrog to College -- Chapter 5 Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers -- Chapter 6 Technology: Texting, Talking, Teaching -- Chapter 7 Fashion and Beauty: Sweater-vests Be Gone! -- Chapter 8 Conclusion: Brand Sweet Spots and Actions -- Appendix -- Index. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aMothers--United States--Attitudes. | |
| 650 | 0 | _aConsumer behavior--United States. | |
| 650 | 0 | _aConsumers' preferences--United States. | |
| 650 | 0 | _aRelationship marketing--United States. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aThompson, Teri Lucie. | |
| 776 | 0 | 8 |
_iPrint version: _aClements, Michal _tTuning into Mom _dWest Lafayette, IN : Purdue University Press,c2011 _z9781557535856 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3118987 _zClick to View |
| 999 |
_c71291 _d71291 |
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