000 03937nam a22004333i 4500
001 EBC3116967
003 MiAaPQ
005 20240729124626.0
006 m o d |
007 cr cnu||||||||
008 240724s1989 xx o ||||0 eng d
020 _a9780931961847
_q(electronic bk.)
020 _z9780931961847
035 _a(MiAaPQ)EBC3116967
035 _a(Au-PeEL)EBL3116967
035 _a(CaPaEBR)ebr10058860
035 _a(OCoLC)922966988
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHD30.3.N67 1989
100 1 _aNothstine, William.
245 1 0 _aInfluencing Others :
_bA Handbook to Persuasive Strategies.
250 _a1st ed.
264 1 _aBoston :
_bCourse Technology Crisp,
_c1989.
264 4 _c©1989.
300 _a1 online resource (86 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aTITLE -- COPYRIGHT -- ABOUT THE AUTHOR -- CONTENTS -- SECTION I: ABOUT PERSUASION -- ABOUT PERSUASION -- DEFINITIONS -- SELF-ASSESSMENT -- SCORING SUMMARY -- THE DIFFERENCE BETWEEN SKILLS AND STRATEGIES -- GOAL SETTING -- SECTION II: UNDERSTANDING THE WHY'S AND WHENS OF PERSUASION -- EXAMPLES OF PERSUASION -- COMMUNICATION MYTH #1 -- AMOUNT OF RESISTANCE VERSUS THE SOURCE OF RESISTANCE -- DETERMINING THE TYPE OF AUDIENCE -- COMMUNICATION MYTH #2 -- WHAT KIND OF AUDIENCE DO YOU HAVE? -- COMMUNICATION MYTH #3 -- MOVE YOUR AUDIENCE IN THE RICHT DIRECTION -- COMMUNICATION MYTH #4 -- COMMUNICATION MYTH #5 -- A PRACTICE SESSION -- IDENTIFYING TYPES OF AUDIENCES -- AUTHOR RESPONSE: (Compare Your Answers) -- GENERAL STRATEGIES BASED ON DEGREE OF RESISTANCE OR SUPPORT -- ACTIVELY UNFRIENDLY AUDIENCE STRATEGIES: -- UNFRIENDLY AUDIENCE STRATEGIES -- NEUTRAL AUDIENCE STRATEGIES -- COMMUNICATION MYTH #6 -- UNDECIDED AUDIENCE STRATEGIES -- UNINFORMED AUDIENCE STRATEGIES -- SUPPORTIVE AUDIENCE STRATEGIES -- ACTIVELY SUPPORTIVE AUDIENCE STRATEGIES -- A WORD ABOUT MIXED AUDIENCES -- REVIEW: SELECTING STRATEGIES FOR DIFFERENT AUDIENCES -- AUTHOR'S RESPONSES TO THE CASE STUDIES -- CASE #1: -- CASE #2: -- CASE #3 -- CASE #4: -- WHAT'S NEXT? -- SECTION III: SOURCES OF RESISTANCE TO PERSUASION -- THE CRITICAL QUESTION TO ASK YOURSELF -- POSSIBLE SOURCES OF RESISTANCE -- A NEGATIVE IMAGE COMPROMISES YOUR CREDIBILITY -- COMMUNICATION MYTH #7 -- AUDIENCE PERCEPTIONS -- AUDIENCE PERCEPTIONS -- CONFLICTING BELIEFS, ATTITUDES, OR VALUES -- CASE PROBLEM: BELIEFS, ATTITUDES, AND VALUES -- COMMUNICATION MYTH #8 -- COMMUNICATION MYTH #9 -- A NOTE ABOUT "INFORMATION" AND "FACTS" -- REVIEW: IDENTIFYING SOURCES OF RESISTA+NCE IN DIFFERENT SITUATIONS -- COMMUNICATOR'S IMAGE -- CONFLICTING ATTITUDES, VALUES AND BELIEFS -- APATHY OR SKEPTICISM -- AUTHOR RESPONSE TO CASES -- CASE #1.
505 8 _aCASE #2 -- CASE #3 -- CASE #4 -- CASE #5 -- WHAT'S NEXT? -- SECTION IV: OVERCOMING RESISTANCE TO PERSUASION -- OVERCOMING IMAGE PROBLEMS -- OVERCOMING CONFLICTING AUDIENCE ATTITUDES, VALUES, OR BELIEFS -- OVERCOMING APATHY OR SKEPTICISM -- BE POSITIVE! -- REVIEW: SELECTING PERSUASIVE STRATEGIES-THREE CASES -- AUTHOR RESPONSE TO SELECTING PERSUASIVE STRATEGIES -- STRATEGIES -- SECTION V: FINAL REVIEW -- NINE RESOLUTIONS FOR EFFECTIVE PERSUASION.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aCommunication in management.
655 4 _aElectronic books.
700 1 _aCrisp, Michael G.
776 0 8 _iPrint version:
_aNothstine, William
_tInfluencing Others
_dBoston : Course Technology Crisp,c1989
_z9780931961847
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3116967
_zClick to View
999 _c70649
_d70649