000			02668nam a22004453i 4500
001			EBC3090630
003			MiAaPQ
005			20240729124505.0
006			m o d |
007			cr cnu||||||||
008			240724s1997 xx o ||||0 eng d
020			_a9783642500138 _q(electronic bk.)
020			_z9783790810455
035			_a(MiAaPQ)EBC3090630
035			_a(Au-PeEL)EBL3090630
035			_a(CaPaEBR)ebr10948968
035			_a(OCoLC)934983603
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5410-5417.5
082	0		_a658.8/343
100	1		_aZwerina, Klaus.
245	1	0	_aDiscrete Choice Experiments in Marketing : _bUse of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement.
250			_a1st ed.
264		1	_aHeidelberg : _bPhysica-Verlag, _c1997.
264		4	_c©1997.
300			_a1 online resource (184 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aContributions to Management Science Series
505	0		_aContributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and Figures -- 1. Introduction -- 2. Review of Linear Design and Discrete Choice Models -- 3. Designs for Discrete Choice Models -- 4. Using Priors in Choice Designs -- 5. Individual Choice Models -- 6. Conclusion -- Appendix A: Derivation of Probability-Centered Estimation Error -- Appendix B: Example Screens of Self-Explicated Task -- Appendix C: Example Screen of Conjoint Task -- Appendix D: Example Screen of Choice Task -- Appendix E: Holdout Choice Sets -- Appendix F: Experimental Conjoint Design -- Appendix G: Experimental Choice Designs and Partworth Values -- References.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aConsumers' preferences.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aZwerina, Klaus _tDiscrete Choice Experiments in Marketing _dHeidelberg : Physica-Verlag,c1997 _z9783790810455
797	2		_aProQuest (Firm)
830		0	_aContributions to Management Science Series
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3090630 _zClick to View
999			_c67594 _d67594