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006 m o d |
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008 240724s1996 xx o ||||0 eng d
020 _a9783110813258
_q(electronic bk.)
020 _z9783110150933
035 _a(MiAaPQ)EBC3045235
035 _a(Au-PeEL)EBL3045235
035 _a(CaPaEBR)ebr10820055
035 _a(CaONFJC)MIL558809
035 _a(OCoLC)922948582
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aML3470.L35 1996eb
100 1 _aLahusen, Christian.
245 1 4 _aThe Rhetoric of Moral Protest :
_bPublic Campaigns, Celebrity Endorsement and Political Mobilization.
250 _a1st ed.
264 1 _aBerlin/Boston :
_bWalter de Gruyter GmbH,
_c1996.
264 4 _c©1996.
300 _a1 online resource (444 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aDe Gruyter Studies in Organization Series ;
_vv.76
505 0 _aIntro -- Introduction -- Part I. Towards a theory of political mobilization -- 1. Social movement research: debates and agendas -- 1.1 Social movements in debate: between movement industries and systems of action -- 1.2 The micro-macro debate: between entrepreneurial activism and systemic conflicts -- 1.3 The rationale of mobilization -- 1.4 The patterns and processes of mobilization -- 2. Public campaigning: the praxis of organized mobilization -- 2.1 Public communication campaign research -- 2.2 Coordinating action across and within time -- 2.3 Political communication campaigns in narrative perspective -- 2.4 Political campaigns in ritual perspective -- 2.5 The rhetoric of organized political protest -- 3. The praxis of mobilization in context: bringing society back in -- 3.1 Organizations and institutional sectors: the molding of collective action -- 3.2 Strategie action: protest capital and social structure -- 4. Conclusions: putting the pieces together -- Part II. Investing in popular music: the opportunities for campaigning -- 1. The field of popular music -- 1.1 Popular culture as contested terrain -- 1.2 The audience of Western popular music: a tentative approach -- 1.3 The entertainment business and mass media -- 1.4 An approximation to the discourse of popular music -- 2. A presentation of cases: the making of the campaign shows and albums -- 2.1 The choice of cases: the criteria for selection -- 2.2 The Sun City album (fall 1985): the Artists United Against Apartheid and the Africa Fund -- 2.3 The Breakthrough and the Rainbow Warriors albums (autumn 1988/summer 1989): Greenpeace International -- 2.4 The Nelson Mandela 70th Birthday Tribute (11 June 1988): the British Anti-Apartheid Movement -- 2.5 The Human Rights Now! world tour (2 September to 16 October 1988): Amnesty International -- 3. The production of campaigns.
505 8 _a3.1 The investment of protest capital -- 3.2 The organization of 'joint ventures': the creation of an operational ground -- 3.3 The formulation of a joint campaign message: the development of a communicative ground -- 4. Conclusions: bridging institutional fields -- Part III. Designing and composing protest simulacra: the campaign events and artifacts -- 1. Methodology: qualitative data and interpretive analysis -- 1.1 Research materials: texts, songs and visuals -- 1.2 Research methods: the interpretive analysis of texts, songs and visuals -- 2. The oratory of 'political music': towards an interpretation of songs, albums and concerts -- 2.1 Popular songs as political narrations: the case studies -- 2.2 Campaign albums and concerts: the narrative amalgamation of songs and stars -- 3. The iconography of political protest: analyzing printed campaign materials -- 3.1 Modelling words in signets and logos -- 3.2 The visuals of confinement and liberation -- 3.3 'Black and White Unite': the programmatic use of contrasts -- 3.4 Greenpeace's adventurous fighters: the signs of commitment -- 4. Conclusions: inter-semiotic redundancy and the identity of public campaigns -- Part IV. Understanding and explaining mobilization: campaign strategies and organized collective action -- 1. Protest simulacra: models of collective action -- 1.1 Protest simulacra and the hyper-reality of political protest -- 1.2 Organized collective actions: encoded and enacted narrative models -- 2. Campaign frameworks: sustaining the momentum -- 2.1 Settling campaign messages: the narrative campaign frameworks and the mass media -- 2.2 The mapping of collective action: striking the right chord -- 3. Building a solid ground of public support: mobilizing individual support -- 3.1 Mobilization and the construction of shared identities.
505 8 _a3.2 Mobilization and the construction of action repertoires -- 4. Constructing and mobilizing constituency: organizational strategies -- 4.1 Creating a momentum of concem and commitment: an example of public events -- 4.2 Dramaturgical packaging: membership Segmentation and organizational differentiation -- 4.3 Collective identity formation: collective leaming and organizational platforms -- 4.4 Sustaining the momentum of public commitment: struggling with social structure -- 5. Conclusions: synergy and diagesis, or the synchrony and diachrony of political mobilization -- Part V. The globalization of collective action: international campaigns in context -- 1. The globalization of issues and arenas -- 1.1 Global risks and grievances -- 1.2 The international information order -- 1.3 The structure of international govemance -- 2. The organization of international collective action -- 2.1 National movement organizations and international Cooperation -- 2.2 International movement organizations and global campaigns -- 3. International campaigning: globalism or cross-national patchwork? -- 3.1 International campaigns: mobilizing between countries -- 3.2 Transnational activism: mobilizing across countries -- 4. Conclusions: the vertical integration of campaigning -- Epilogue -- Music scores -- References.
520 _aNo detailed description available for "The Rhetoric of Moral Protest".
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aLahusen, Christian
_tThe Rhetoric of Moral Protest
_dBerlin/Boston : Walter de Gruyter GmbH,c1996
_z9783110150933
797 2 _aProQuest (Firm)
830 3 _aDe Gruyter Studies in Organization Series
856 4 0 _uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3045235
_zClick to View
999 _c65072
_d65072