000			01988nam a22004093i 4500
001			EBC3011443
003			MiAaPQ
005			20240729124008.0
006			m o d |
007			cr cnu||||||||
008			240724s2009 xx o ||||0 eng d
020			_a9789350432402 _q(electronic bk.)
020			_z9789350243411
035			_a(MiAaPQ)EBC3011443
035			_a(Au-PeEL)EBL3011443
035			_a(CaPaEBR)ebr10416180
035			_a(OCoLC)923634429
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5823.C48 2010
100	1		_aChunawalla, S.A.
245	1	0	_aFirst Steps in Advertising and Sales Promotion.
250			_a1st ed.
264		1	_aMumbai : _bGlobal Media, _c2009.
264		4	_c©2010.
300			_a1 online resource (199 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCOVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aAdvertising.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aChunawalla, S.A. _tFirst Steps in Advertising and Sales Promotion _dMumbai : Global Media,c2009 _z9789350243411
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3011443 _zClick to View
999			_c57915 _d57915