000			03241nam a22004453i 4500
001			EBC3002193
003			MiAaPQ
005			20240729123921.0
006			m o d |
007			cr cnu||||||||
008			240724s2002 xx o ||||0 eng d
020			_a9780566089510 _q(electronic bk.)
020			_z9780566084515
035			_a(MiAaPQ)EBC3002193
035			_a(Au-PeEL)EBL3002193
035			_a(CaPaEBR)ebr10046819
035			_a(CaONFJC)MIL1011035
035			_a(OCoLC)923568856
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_a2001040992
082	0		_a658.812
100	1		_aButscher, Stephan A.
245	1	0	_aCustomer Loyalty Programmes and Clubs.
250			_a2nd ed.
264		1	_aOxford : _bTaylor & Francis Group, _c2002.
264		4	_c©1991.
300			_a1 online resource (222 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of figures -- List of tables -- Preface to the second edition -- Preface to the first edition -- Part I: Customer Loyalty Programmes and Clubs -- 1 Why you should read this book! -- 2 Executive summary -- 3 What is a customer club? -- 4 The retention marketing trend -- Part II: Setting up a Customer Loyalty Programme -- 5 How to develop a customer loyalty programme that offers true value -- 6 The loyalty programme goals -- 7 The loyalty programme's target groups -- 8 The type of loyalty programme -- 9 The loyalty programme benefits -- 10 Pricing for customer loyalty -- 11 The financial concept -- 12 Communication -- 13 E-loyalty: customer loyalty on the Internet -- 14 The loyalty programme organization and service centre -- 15 Integrating the loyalty programme into the sponsoring company -- 16 The loyalty programme database -- 17 Business-to-business loyalty programmes -- 18 Measuring the loyalty programme's success -- 19 A view of the future of customer loyalty programmes -- Part III: Case Studies -- 20 SWR3 Radio - The Club -- 21 Kawasaki Riders Club -- 22 T-D1 Company Class -- 23 The Porsche Card -- 24 Grohe Professional Club -- 25 The Volkswagen Club -- 26 Swatch the Club -- Bibliography -- Index -- The author.
520			_aFor any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aCustomer loyalty programs.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aButscher, Stephan A. _tCustomer Loyalty Programmes and Clubs _dOxford : Taylor & Francis Group,c2002 _z9780566084515
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3002193 _zClick to View
999			_c56367 _d56367