000			02600nam a22004213i 4500
001			EBC3000574
003			MiAaPQ
005			20240729123856.0
006			m o d |
007			cr cnu||||||||
008			240724s2000 xx o ||||0 eng d
020			_a9781567509649 _q(electronic bk.)
020			_z9781567203660
035			_a(MiAaPQ)EBC3000574
035			_a(Au-PeEL)EBL3000574
035			_a(CaPaEBR)ebr10017903
035			_a(OCoLC)923555995
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHD38.7 -- .W35 2001eb
082	0		_a658.4/7
100	1		_aWalle, Alf H.
245	1	0	_aQualitative Research in Intelligence and Marketing : _bThe New Strategic Convergence.
250			_a1st ed.
264		1	_aNew York : _bBloomsbury Publishing USA, _c2000.
264		4	_c©2000.
300			_a1 online resource (262 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aIntro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aBusiness intelligence.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aWalle, Alf H. _tQualitative Research in Intelligence and Marketing _dNew York : Bloomsbury Publishing USA,c2000 _z9781567203660
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3000574 _zClick to View
999			_c55593 _d55593