000			04122nam a22004333i 4500
001			EBC1930120
003			MiAaPQ
005			20240729123410.0
006			m o d |
007			cr cnu||||||||
008			240724s2014 xx o ||||0 eng d
020			_a9798216094135 _q(electronic bk.)
020			_z9781440804045
035			_a(MiAaPQ)EBC1930120
035			_a(Au-PeEL)EBL1930120
035			_a(CaPaEBR)ebr11011563
035			_a(CaONFJC)MIL708939
035			_a(OCoLC)904208856
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5414.H36 2015eb
100	1		_aStewart, David W.
245	1	4	_aThe Handbook of Persuasion and Social Marketing : _b[3 Volumes].
250			_a1st ed.
264		1	_aNew York : _bBloomsbury Publishing USA, _c2014.
264		4	_c©2015.
300			_a1 online resource (1028 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Volume 1: Historical and Social Foundations -- Copyright -- Contents -- Chapter One: Introduction -- Chapter Two: What Is Social Marketing? -- Chapter Three: Social Psychological Foundations of Social Marketing -- Chapter Four: Persuasion in the Political Context: Opportunities and Threats -- Chapter Five: The Impact of Word of Mouth and the Facilitative Effects of Social Media -- Chapter Six: Social Marketing as Social Control -- Chapter Seven: Ethical Issues of Social Marketing and Persuasion -- Chapter Eight: Empirical Generalizations for Social Marketing -- Chapter Nine: Public Support for Regulating the Public -- Chapter Ten: Social Marketing and the Law -- Index -- About the Editor and Contributors -- Volume 2: Conceptual, Theoretical,and Strategic Dimensions -- Contents -- CHAPTER ONE Introduction -- CHAPTER TWO The Unfolding History of the Social Marketing Concept -- CHAPTER THREE Social Marketing and the Diffusion of Innovations -- CHAPTER FOUR Social Marketing and Behavioral Economics: Points of Contact? -- CHAPTER FIVE Driving Change: The Role of Theory in Social Marketing -- CHAPTER SIX Risk Perception and Risk Communication -- CHAPTER SEVEN Planning the Social Marketing Campaign -- CHAPTER EIGHT Measuring the Impact of Social Marketing Programs Using Personal Well-Being Constructs -- CHAPTER NINE Leveraging Corporate Social Responsibility toM aximize Social Value -- CHAPTER TEN Corporate Social Responsibility: Brand and Value at the Edge of an Era -- Index -- About the Editor and Contributors -- Volume 3: Applications and Uses -- Contents -- CHAPTER ONE Introduction -- CHAPTER TWO Social Marketing and Healthy Behavior -- CHAPTER THREE Social Marketing to Advance Food Well-being -- CHAPTER FOUR Disasters and Social Marketing.
505	8		_aCHAPTER FIVE Marketing the 2010 Census: Meeting the Challenges of Persuasion in the Largest-Ever Social Marketing Campaign -- CHAPTER SIX The Role of Social Marketing in Preventing and Reducing Substance Abuse -- CHAPTER SEVEN Social Marketing and Family Planning: Family Planning Issues around the World -- CHAPTER EIGHT Social Marketing and Responsible Financial Management -- CHAPTER NINE Social Marketing Environmental Case Studies -- CHAPTER TEN The Role of Social Entrepreneurship in Successful Social Marketing -- CHAPTER ELEVEN Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis -- Index -- About the Editor and Contributors.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aMarketing - Social aspects.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aStewart, David W. _tThe Handbook of Persuasion and Social Marketing _dNew York : Bloomsbury Publishing USA,c2014 _z9781440804045
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1930120 _zClick to View
999			_c46699 _d46699