000			03429nam a22004453i 4500
001			EBC1887049
003			MiAaPQ
005			20240729123244.0
006			m o d |
007			cr cnu||||||||
008			240724s2014 xx o ||||0 eng d
020			_a9781922231727 _q(electronic bk.)
020			_z9781863956710
035			_a(MiAaPQ)EBC1887049
035			_a(Au-PeEL)EBL1887049
035			_a(CaPaEBR)ebr10931685
035			_a(OCoLC)898104153
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aJF2112.C3 -- .M55 2014eb
082	0		_a324.7
100	1		_aMills, Stephen.
245	1	4	_aThe Professionals : _bStrategy, Money and the Rise of the Political Campaigner in Australia.
250			_a1st ed.
264		1	_aMelbourne : _bBlack Inc., _c2014.
264		4	_c©2014.
300			_a1 online resource (322 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aStephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. "The inside story of our political parties: how the dark arts shape electoral outcomes." - Lindsay Tanner "A very revealing insight into the backrooms of Australian politics." - Michelle Grattan Stephen Mills is the author of the pioneering study The New Machine Men (1986). He also wrote The Hawke Years (1993), dealing with the prime ministership of Bob Hawke, for whom he worked as speechwriter from 1986 to 1991. He is a lecturer at the Graduate School of Government at the University of Sydney, and was a Harkness Fellow (1983-85) and graduate of the Kennedy School of Government at Harvard University. He is a former journalist and editor with Fairfax.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aCampaign management -- History -- Australia.
650		0	_aPolitical campaigns -- Australia -- History.
650		0	_aCommunication in politics -- Australia.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aMills, Stephen _tThe Professionals _dMelbourne : Black Inc.,c2014 _z9781863956710
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1887049 _zClick to View
999			_c44228 _d44228