000			03799nam a22005173i 4500
001			EBC1812336
003			MiAaPQ
005			20240729123116.0
006			m o d |
007			cr cnu||||||||
008			240724s2014 xx o ||||0 eng d
020			_a9781606499054 _q(electronic bk.)
020			_z9781606499047
035			_a(MiAaPQ)EBC1812336
035			_a(Au-PeEL)EBL1812336
035			_a(CaPaEBR)ebr10951844
035			_a(CaONFJC)MIL650441
035			_a(OCoLC)892799624
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHD9940.A2 -- L434 2015
082	0		_a687
100	1		_aLe Bon, Caroline.
245	1	0	_aFashion Marketing : _bInfluencing Consumer Choice and Loyalty with Fashion Products.
250			_a1st ed.
264		1	_aNew York : _bBusiness Expert Press, _c2014.
264		4	_c©2014.
300			_a1 online resource (144 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Contents -- Chapter 1: Fashion as the Empire of Seduction -- Chapter 2: Fashion as a World of Influences -- Chapter 3: Fashion and Product Variety -- Chapter 4: Overseeing Cost and Price in Fashion Marketing -- Chapter 5: Fashion as a Means of Communication -- Chapter 6: Managing Channels of Distribution and Enhancing Fashion's Impact -- Chapter 7: Leveraging Fashion Equity, the Absolute Benefit -- Chapter 8: Handling Managers' Challenges for Successful Fashion Products -- Conclusion -- About the Author -- Notes -- References -- Index -- Ad page -- Cover.
520			_aFashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products' success while communicating and managing customers' image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers' best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aFashion merchandising.
650		0	_acustomer loyalty.
650		0	_afashion.
650		0	_afashion equity.
650		0	_afashion marketing.
650		0	_asocial influence.
650		0	_asymbolic influence.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aLe Bon, Caroline _tFashion Marketing _dNew York : Business Expert Press,c2014 _z9781606499047
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1812336 _zClick to View
999			_c41739 _d41739