000			04103nam a22005053i 4500
001			EBC1752802
003			MiAaPQ
005			20240729122932.0
006			m o d |
007			cr cnu||||||||
008			240724s2014 xx o ||||0 eng d
020			_a9781783509584 _q(electronic bk.)
020			_z9781783509577
035			_a(MiAaPQ)EBC1752802
035			_a(Au-PeEL)EBL1752802
035			_a(CaPaEBR)ebr10900554
035			_a(CaONFJC)MIL653499
035			_a(OCoLC)885122678
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5411 -- .M375 2014eb
082	0		_a658.8
100	1		_aWright, Gillian.
245	1	0	_aMarketing Strategies and Practices in the Contemporary Environment.
250			_a1st ed.
264		1	_aBradford : _bEmerald Publishing Limited, _c2014.
264		4	_c©2014.
300			_a1 online resource (109 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aMarketing Intelligence & Planning: Volume 32, Issue 2 ; _vv.32
505	0		_aCover -- Editorial advisory board -- Guest editorial -- Consumer perceptions of cobrands: the role of brand positioning strategies -- Pro-Environmental Purchasing Behaviour during the economic crisis -- Product innovation and cause-related marketing success -- Family business internationalisation through a digital entry mode -- Evaluating the performance of destination marketing systems(DMS): stakeholder perspective -- Damaging brands through market research.
520			_aThe current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels and logistics, communication and advertising means, marketing research as well as in other marketing issues such as family business role, Cause-Related Marketing, environmental issues, B2B marketing or in business sectors such as tourism and hospitality. This special issue centers on the marketing responses and adaptations to the current economic crisis, within the context of the Contemporary Environment, and the marketing strategies and practices that proactive organizations formulate in order to effectively manage their way through the existing problems. We believe that this special issue enriches the marketing literature by exploring existing and new research issues from the perspective of the rapidly changing economic, social and technological environment. It is hypothesized that the contemporary environment demands different ways and logics of analyzing business and particularly marketing problems as well as the formulation of creative and innovative strategies, practices and tactics by the firms in order to solve the problems and contribute to value creation.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aMarketing -- Congresses.
650		0	_aMarketing -- Finance.
655		4	_aElectronic books.
700	1		_aHarker, Michael.
700	1		_aSarmaniotis, Christos.
776	0	8	_iPrint version: _aWright, Gillian _tMarketing Strategies and Practices in the Contemporary Environment. _dBradford : Emerald Publishing Limited,c2014 _z9781783509577
797	2		_aProQuest (Firm)
830		0	_aMarketing Intelligence & Planning: Volume 32, Issue 2
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1752802 _zClick to View
999			_c38716 _d38716