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| 001 | EBC28510790 | ||
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| 035 | _a(MiAaPQ)EBC28510790 | ||
| 035 | _a(Au-PeEL)EBL28510790 | ||
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_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 100 | 1 | _aBruner II, Gordon C. | |
| 245 | 1 | 0 |
_aMarketing Scales Handbook : _bMulti-Item Measures for Consumer Insight Research, Volume 11. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aFort Worth : _bGCBII Productions, LLC, _c2021. |
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| 264 | 4 | _c©2021. | |
| 300 | _a1 online resource (543 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 |
_aMarketing Scales Handbooks Series ; _vv.11 |
|
| 520 | _aThis is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aBruner II, Gordon C. _tMarketing Scales Handbook _dFort Worth : GCBII Productions, LLC,c2021 _z9798737353179 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 | _aMarketing Scales Handbooks Series | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=28510790 _zClick to View |
| 999 |
_c33950 _d33950 |
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