000 03155nam a22004453i 4500
001 EBC6423606
003 MiAaPQ
005 20240724114745.0
006 m o d |
007 cr cnu||||||||
008 240724s2020 xx o ||||0 eng d
020 _a9781800712096
_q(electronic bk.)
035 _a(MiAaPQ)EBC6423606
035 _a(Au-PeEL)EBL6423606
035 _a(OCoLC)1227388858
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHD62.4 .I584 2020
082 0 _a658.049
100 1 _aRiad, S. M.
245 1 0 _aCause-Related Marketing in International Business :
_bWhat Works and What Doesn't? - Part 1.
250 _a1st ed.
264 1 _aBradford, West Yorkshire :
_bEmerald Publishing Limited,
_c2020.
264 4 _c©2020.
300 _a1 online resource (200 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aInternational Marketing Review Series ;
_vv.4
505 0 _aIntro -- IMR-05-2019-0144_proof -- Cause-related marketing in international business: what works and what does not? -- The irrevocable role of international cause-related marketing and its research imperative -- CRM historical perspective and extant scientific foundation -- Concluding contextual elucidations and cross-disciplinary perspectives -- References -- BLANK_WEB - 1 -- IMR-04-2018-0159_proof -- The role of consumer-cause identification and attitude in the intention to purchase cause-related products -- IMR-04-2018-0133_proof -- Customer engagement through choice in cause-related marketing -- IMR-11-2018-0322_proof -- Refining the relation between cause-related marketing and consumers purchase intentions -- BLANK_WEB - 2 -- IMR-12-2018-0349_proof -- Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing -- IMR-11-2018-0324_proof -- Cause-related marketing for successful cross-border post-acquisition performance -- Appendix -- IMR-04-2019-0114_proof -- Cause-related marketing -- Appendix -- IMR-04-2019-0121_proof -- Understanding and implementing CRM initiatives in international markets -- IMR-06-2019-0160_proof -- Global implications of cause-related loyalty marketing -- IMR-11-2018-0310_proof -- Cause-related marketing, brand loyalty and corporate social responsibility -- Appendix.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aInternational business enterprises-Management.
655 4 _aElectronic books.
700 1 _aCzinkota, Michael.
700 1 _aCadogan, John.
776 0 8 _iPrint version:
_aRiad, S. M.
_tCause-Related Marketing in International Business
_dBradford, West Yorkshire : Emerald Publishing Limited,c2020
797 2 _aProQuest (Firm)
830 0 _aInternational Marketing Review Series
856 4 0 _uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6423606
_zClick to View
999 _c23112
_d23112