000			03478nam a22004453i 4500
001			EBC6368127
003			MiAaPQ
005			20240724114602.0
006			m o d |
007			cr cnu||||||||
008			240724s2021 xx o ||||0 eng d
020			_a9789814893954 _q(electronic bk.)
020			_z9789814893268
035			_a(MiAaPQ)EBC6368127
035			_a(Au-PeEL)EBL6368127
035			_a(OCoLC)1202467552
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHD58.8 .M554 2020
082	0		_a658.406
100	1		_aJin Kang Moller, Jin Kang.
245	1	4	_aThe Simplicity Playbook for Innovators : _bCreating Lovable Experiences in a Complicated World.
250			_a1st ed.
264		1	_aMarshallCavendishBusiness : _bMarshall Cavendish International (Asia) Private Limited, _c2021.
264		4	_c©2020.
300			_a1 online resource (324 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aIntro -- Title -- Copyright -- Contents -- Introduction -- Part I. Why simplicity -- 1 Simplicity leads to innovation -- 2 Simplicity is everyone's job -- Part II. How to simplify -- 3 Get fuelled by empathy -- 4 Dance with complexity -- 5 Focus -- 6 Speak human -- 7 Design lovable experiences -- Part III. Make it happen -- 8 How to start -- 9 How to influence people -- 10 How to change culture and scale -- Conclusion -- Simplicity Index Cards -- Notes -- Acknowledgements -- About the author.
520			_aSimplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple". Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centred? How do we put innovation back in our own hands, even as we drive radical digital transformation? The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aOrganizational change.
650		0	_aSimplicity.
650		0	_aCreative thinking.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aJin Kang Moller, Jin Kang _tThe Simplicity Playbook for Innovators _dMarshallCavendishBusiness : Marshall Cavendish International (Asia) Private Limited,c2021 _z9789814893268
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6368127 _zClick to View
999			_c21672 _d21672