000			04870nam a22004453i 4500
001			EBC6356865
003			MiAaPQ
005			20240724114553.0
006			m o d |
007			cr cnu||||||||
008			240724s2020 xx o ||||0 eng d
020			_a9781350027664 _q(electronic bk.)
020			_z9781350027558
035			_a(MiAaPQ)EBC6356865
035			_a(Au-PeEL)EBL6356865
035			_a(OCoLC)1197868481
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aTK5105.888 .L466 2020
082	0		_a006.7
100	1		_aLeonard, Neil.
245	1	0	_aWeb and Digital for Graphic Designers.
250			_a1st ed.
264		1	_aLondon : _bBloomsbury Publishing USA, _c2020.
264		4	_c©2020.
300			_a1 online resource (218 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Title -- Copyright -- Contents -- Introduction -- Chapter 1: Designing for Digital -- History of digital design -- Timeline -- The intention of the Internet -- Developments -- The principles of Web design -- Semiotics -- Gestalt -- The browser -- Hyperlinks and non-linear content -- Types of websites (topology of the Web) -- Hosting -- Meet the designers: Tell us about yourself -- Chapter 2: The Process -- The brief -- Time scales and budget -- Needs of the client -- Needs of the user -- Needs of the designer -- Research methods -- Approaches -- Audience -- Primary, secondary and tertiary users -- Personas / usage scenarios -- Idea generation -- Staying informed (technology) -- Planning -- Sitemaps -- Development -- Testing -- Deployment -- Safe working practices -- Meet the designers: How would you describe your job? -- Chapter 3: Coding and Markup Languages -- HTML -- Page basics -- Content markup -- HTML5 -- CSS -- Div id and class -- Positioning elements -- Floats -- CSS3 -- PHP SQL -- JavaScript -- JQuery -- Cookies -- Advanced coding -- Processing -- Processing basics -- Meet the designers: What is your educational background? -- Chapter 4: Designing for the Web and Platforms -- Planning your designs - from paper to the screen -- Visual communication for the Web and digital platforms -- Visual research -- Utilising your graphic design skills and knowledge -- Colour for the Web -- Typography -- Web fonts -- Images for the Web -- Hand coding -- WYSIWYG editors -- Software -- In-browser tools -- SEO -- How search engines work -- Keywords and page titles -- Reading and using statistics -- Critical discussions: Encryption and privacy -- Critical discussions: Marxism and the information economy -- Meet the designers: Do you code? -- Chapter 5: Web 2.0 -- Layouts for the Web -- Responsive layouts -- Adaptive layouts -- Grids -- Bootstrap.
505	8		_aContent management systems -- CMS solutions -- Themes and plug-ins -- Critical discussions: Web 3.0: Semantic Web -- Critical discussions: Open Internet and Net neutrality -- Meet the designers: What are the tools of your trade? -- Chapter 6: Rich Content -- Social media -- Video for the Web -- Interactive content -- Sound for the Web -- Motion-based content -- Web docs and the Cloud -- Banners and (targeted) advertising -- Critical discussions: Art on / with the Internet -- Meet the designers: Which soft skills are important in your role? -- Chapter 7: The Roles -- Designers -- Developers -- User experience designer (UX) -- User interface designer (UI) -- Motion designer -- Creative director -- Information architect -- Account manager -- Copy and content manager -- Strategist -- Community manager -- Marketing -- Critical discussions: Feminism and Intersectionality -- Meet the designers: How did you get to where you are? -- Chapter 8: What's Next? -- Developments -- Devices -- Wearable tech -- Futureproofing -- Critical discussions: What is technological determinism? -- Critical discussions: Internet activism / hacktivism -- Critical discussions: Digital utopia, techno-utopianism -- Critical discussions: Dark UX / UI: Ethics and design for bad -- Meet the designers: How do you keep up? -- Further reading -- Index -- Acknowledgements and Image Credits.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aWeb sites-Design.
655		4	_aElectronic books.
700	1		_aWay, Andrew.
700	1		_aSantune, édérique.
776	0	8	_iPrint version: _aLeonard, Neil _tWeb and Digital for Graphic Designers _dLondon : Bloomsbury Publishing USA,c2020 _z9781350027558
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6356865 _zClick to View
999			_c21387 _d21387