000			02893nam a22004213i 4500
001			EBC5165208
003			MiAaPQ
005			20240729131636.0
006			m o d |
007			cr cnu||||||||
008			240724s2016 xx o ||||0 eng d
020			_a9781483311661 _q(electronic bk.)
020			_z9781452241418
035			_a(MiAaPQ)EBC5165208
035			_a(Au-PeEL)EBL5165208
035			_a(CaPaEBR)ebr11475371
035			_a(OCoLC)1014448629
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aP96.M34G47 2016
082	0		_a302.23/068
100	1		_aGershon, Richard A.
245	1	0	_aDigital Media and Innovation : _bManagement and Design Strategies in Communication.
250			_a1st ed.
264		1	_aThousand Oaks : _bSAGE Publications, Incorporated, _c2016.
264		4	_c©2017.
300			_a1 online resource (281 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aDIGITAL MEDIA AND INNOVATION- FRONT COVER -- DIGITAL MEDIA AND INNOVATION -- COPYRIGHT -- BRIEF CONTENTS -- DETAILED CONTENTS -- PREFACE -- ABOUT THE AUTHOR -- CHAPTER 1- INNOVATION AND THE POWER OF A GOOD IDEA -- CHAPTER 2- BUSINESS MODEL INNOVATION -- CHAPTER 3- PRODUCT INNOVATION AND DESIGN -- CHAPTER 4- BUSINESS PROCESS INNOVATION -- CHAPTER 5- BUSINESS AND INNOVATION FAILURE -- CHAPTER 6- THE DIFFUSION OF INNOVATION REVISITED: PRODUCT LAUNCH STRATEGY IN THE DIGITAL AGE -- CHAPTER 7- THE INTELLIGENT NETWORK: INFORMATION AND COMMUNICATION DESIGN PRINCIPLES -- CHAPTER 8- DIGITAL MEDIA AND INNOVATION I: INTERACTIVITY, VIRTUAL COMMUNICATION, AND INTERNET SEARCH -- CHAPTER 9- DIGITAL MEDIA AND INNOVATION II: PERSONALIZATION, MOBILITY, CONVERGENCE, AND ARTIFICIAL INTELLIGENCE -- CHAPTER 10- SMART CITIES AND THE COMMON GOOD -- CHAPTER 11- FACEBOOK: SOCIAL MEDIA AND BUSINESS STRATEGY -- CHAPTER 12- DIGITAL NEWS REPORTING, COMPUTER TABLETS, AND THE NEW JOURNALISM -- CHAPTER 13- HACKER CULTURE: REDEFINING CREATIVE WORK SPACE -- NAME INDEX -- ORGANIZATION INDEX -- SUBJECT INDEX.
520			_aTakes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aGershon, Richard A. _tDigital Media and Innovation _dThousand Oaks : SAGE Publications, Incorporated,c2016 _z9781452241418
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5165208 _zClick to View
999			_c133768 _d133768