000			02127nam a22004333i 4500
001			EBC5165168
003			MiAaPQ
005			20240729131636.0
006			m o d |
007			cr cnu||||||||
008			240724s2017 xx o ||||0 eng d
020			_a9781631577659 _q(electronic bk.)
020			_z9781631577642
035			_a(MiAaPQ)EBC5165168
035			_a(Au-PeEL)EBL5165168
035			_a(CaPaEBR)ebr11475331
035			_a(OCoLC)1014461706
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.1265 .C437 2018
082	0		_a658.872
100	1		_aCharlesworth, Alan.
245	1	0	_aSocial Media Marketing : _bMarketing Panacea or the Emperor's New Digital Clothes?
250			_a1st ed.
264		1	_aNew York : _bBusiness Expert Press, _c2017.
264		4	_c©2017.
300			_a1 online resource (186 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aInternet marketing.
650		0	_aOnline social networks in business.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aCharlesworth, Alan _tSocial Media Marketing _dNew York : Business Expert Press,c2017 _z9781631577642
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5165168 _zClick to View
999			_c133759 _d133759