000			02059nam a22004453i 4500
001			EBC5165165
003			MiAaPQ
005			20240729131636.0
006			m o d |
007			cr cnu||||||||
008			240724s2015 xx o ||||0 eng d
020			_a9781631570049 _q(electronic bk.)
020			_z9781631570032
035			_a(MiAaPQ)EBC5165165
035			_a(Au-PeEL)EBL5165165
035			_a(CaPaEBR)ebr11475328
035			_a(OCoLC)1014430435
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5548.34 _b.B364 2018
082	0		_a658.87199999999996
100	1		_aBanerjee, Syagnik.
245	1	0	_aM-Powering Marketing in a Mobile World.
250			_a1st ed.
264		1	_aNew York : _bBusiness Expert Press, _c2015.
264		4	_c©2017.
300			_a1 online resource (147 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aBig data.
655		4	_aElectronic books.
700	1		_aDholakia, Ruby Roy.
700	1		_aDholakia, Nikhilesh.
776	0	8	_iPrint version: _aBanerjee, Syagnik _tM-Powering Marketing in a Mobile World _dNew York : Business Expert Press,c2015 _z9781631570032
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5165165 _zClick to View
999			_c133757 _d133757