000			07020nam a22004933i 4500
001			EBC4586025
003			MiAaPQ
005			20240729130609.0
006			m o d |
007			cr cnu||||||||
008			240724s2016 xx o ||||0 eng d
020			_a9781786352811 _q(electronic bk.)
020			_z9781786352828
035			_a(MiAaPQ)EBC4586025
035			_a(Au-PeEL)EBL4586025
035			_a(CaPaEBR)ebr11234922
035			_a(CaONFJC)MIL937935
035			_a(OCoLC)953456495
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5410-5417.5
082	0		_a658.802
100	1		_aMalhotra, Naresh K.
245	1	0	_aMarketing in and for a Sustainable Society.
250			_a1st ed.
264		1	_aBingley : _bEmerald Publishing Limited, _c2016.
264		4	_c©2016.
300			_a1 online resource (246 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aReview of Marketing Research Series ; _vv.13
505	0		_aFront Cover -- Marketing in and for a Sustainable Society -- Copyright Page -- Contents -- List of Contributors -- Editorial Advisory Board -- Ad hoc Reviewers -- Introduction -- Overview -- Publication Mission -- Articles in This Volume -- Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint -- Introduction -- Sustainability and Marketing: A Literature Overview -- Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework -- Internal Organizational Forces -- External Forces -- Sustainability Oriented Behaviors -- Discussion -- Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust... -- Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection -- Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces -- References -- Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives -- Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability -- Insufficiency of Existing Theoretical Lenses -- Insignificance: Tweaking at the Margins -- Incompatibility between the Logic of Marketing and the Logic of Sustainability -- Incommensurability in Scale -- New Theoretical Lenses Integrating Sustainability and the Natural Environment -- Assemblage Theory as a Lens for Sustainability -- Socio-Ecological Systems Theory -- Biomimicry: A Framework for Integrating Marketing and Nature -- Concluding Thoughts and Future Directions -- Acknowledgments -- References -- A Stakeholder Marketing Approach to Sustainable Business -- Introduction -- Theoretical Perspectives -- Resource-Based View -- Stakeholder Theory -- Hypothesis Development.
505	8		_aStakeholder Orientation and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators -- Data Collection -- Measures -- Stakeholder Orientation -- Stakeholder Responsiveness -- Marketing Outcomes -- Firm Performance -- Control Variables -- Results -- Discussion and Implications -- Stakeholder Orientations and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Effects on Firm Performance -- Conclusions -- Acknowledgments -- References -- Turning to Sustainable Business Practices: A Macromarketing Perspective -- Early Accomplishments for Sustainable Business Practices -- Challenges for Businesses Adopting Sustainable Business Practices -- Consumer Product Adoption Challenges -- Sustainable Communication Challenges -- Sustainable Message Framing -- Sustainable Intentions and Behaviors -- The Changing Consumer -- Consumers' Attitudes Change toward Sustainability -- Consumers Notice Changes in Business Operations -- Consumers Turn toward Green -- The Changing Firm -- Factors Influencing Businesses to Adopt Sustainable Business Practices -- Using Nature's Principles -- Diffusion of Sustainable Business Practices -- Sustainable Business Practices Merely a Fad? -- The Changing Society -- Conclusion -- References -- No through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability -- Conceptualisation of Sustainable Consumption -- The Framing of the Green Consumer -- Problems with Adopting the Individual as the Unit of Analysis -- Consumption is Located at the Household Level -- Rational Actors versus Evidence of Inconsistency -- Inconsistency between Attitudes and Behaviours -- Inconsistency between Product Categories -- Inconsistency between Contexts.
505	8		_aIndividuals Are Conceptualised as Either Green or Not -- A Shift in How We Conceptualise Individuals Approaching Sustainability -- The Emphasis Is on Consumption -- Positivist Approaches -- Privileging the Researcher Perspective -- The Academic Lens -- The Structure of the Academy -- In Summary -- No through Road: Moving Forward -- References -- Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective -- Sustainability: A Complex Quest -- Advantages of a Macromarketing Approach -- Selective Literature Review of Sustainability -- Suggested Macromarketing Framework of Sustainability -- Concluding Comments on Achieving Sustainability -- References -- Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle ... -- Introduction -- A Problem of Focus -- The Attitude-Behavior Gap: Failing to Walk the Talk -- Barriers to Sustainable Consumption -- Hedonic, Aesthetic, and Consumption -- Marketing the Luxury EV: Focusing on Hedonic and Aesthetic Approaches -- The Highest Form of Flattery -- Marketing to Bridge the Attitude-Behavior Gap? -- Additional Propositional Possibilities -- References -- Previous Volume Contents.
520			_aThis special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aSustainable development--Social aspects.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aMalhotra, Naresh K. _tMarketing in and for a Sustainable Society _dBingley : Emerald Publishing Limited,c2016 _z9781786352828
797	2		_aProQuest (Firm)
830		0	_aReview of Marketing Research Series
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4586025 _zClick to View
999			_c112683 _d112683