000			03488nam a22004453i 4500
001			EBC5778677
003			MiAaPQ
005			20240724113723.0
006			m o d |
007			cr cnu||||||||
008			240724s2017 xx o ||||0 eng d
020			_a9781911116424 _q(electronic bk.)
020			_z9781911116400
035			_a(MiAaPQ)EBC5778677
035			_a(Au-PeEL)EBL5778677
035			_a(OCoLC)1050954555
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHB74.P8 .M355 2017
082	0		_a330.019
100	1		_aMallard.
245	1	0	_aBehavioural Economics.
250			_a1st ed.
264		1	_aNewcastle Upon Tyne : _bAgenda Publishing, _c2017.
264		4	_c©2017.
300			_a1 online resource (136 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aThe Economy Key Ideas Series
505	0		_aIntro -- Title page -- Copyright -- Contents -- Acknowledgements -- Chap 1 - Empiricism returns -- The 2008 financial crash -- The disagreement between friends -- The mainstream bit -- Behavioural economics -- Methodology -- Where we go from here -- Summary -- Notes -- Chap 2 - Evolution and revolution -- The classical era -- The marginal revolution -- The emergence of "the master" (Skidelsky 2009) -- Developments in the 1950s -- Modern behavioural economics -- Summary -- Notes -- Chap 3 - Preferences -- Loss aversion -- The endowment effect -- The status quo bias -- The reflection effect -- Ambiguity aversion and seeking -- The discounted utility model -- Hyperbolic discounting -- Alternative models of intertemporal decision-making -- Summary -- Chap 4 - Processes -- Bounded rationality and satisficing -- Prospect theory -- Mental accounting -- The power of reference points -- Other simplifying heuristics -- Decision fatigue -- Cognitive load -- Two systems of thinking -- Summary -- Note -- Chap 5 - Participation -- Goodwill games: the empirical evidence -- Goodwill games: altruism, inequity aversion and reciprocity -- Goodwill games: culture -- Goodwill games: the players -- Goodwill games: other findings -- Goodwill games: real life -- Emotions -- Herding -- Summary -- Chap 6 - Persuasion -- The decoy effect -- The importance of defaults -- Framing -- Priming -- Anchoring -- The case of organ donation -- But the backlash -- Summary -- Chap 7 - Reflections -- Competition, high stakes and experience -- Aggregation -- Unnecessary -- Compassion -- Weird findings from WEIRD experiments -- The fundamental weakness? -- The future -- Summary -- Glossary -- References -- Index.
520			_aAn introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aEconomics-Psychological aspects.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aMallard _tBehavioural Economics _dNewcastle Upon Tyne : Agenda Publishing,c2017 _z9781911116400
797	2		_aProQuest (Firm)
830		4	_aThe Economy Key Ideas Series
856	4	0	_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5778677 _zClick to View
999			_c10711 _d10711