| 000 | 03158nam a22005773i 4500 | ||
|---|---|---|---|
| 001 | EBC4397951 | ||
| 003 | MiAaPQ | ||
| 005 | 20240729130303.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 240724s2016 xx o ||||0 eng d | ||
| 020 |
_a9780262331500 _q(electronic bk.) |
||
| 020 | _z9780262029919 | ||
| 035 | _a(MiAaPQ)EBC4397951 | ||
| 035 | _a(Au-PeEL)EBL4397951 | ||
| 035 | _a(CaPaEBR)ebr11206707 | ||
| 035 | _a(CaONFJC)MIL890138 | ||
| 035 | _a(OCoLC)951064277 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 | _aHF5415.13 -- .F76 2015eb | |
| 082 | 0 | _a658.8 | |
| 100 | 1 | _aHauser, John R. | |
| 245 | 1 | 0 |
_aFrom Little's Law to Marketing Science : _bEssays in Honor of John D. C. Little. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aCambridge : _bMIT Press, _c2016. |
|
| 264 | 4 | _c©2016. | |
| 300 | _a1 online resource (497 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aThe MIT Press Series | |
| 505 | 0 | _aIntro -- Contents -- Preface -- 1 John D. C. Little -- I Marketing Science: Managerial Models -- 2 Optimal Internet Media Selection -- 3 Strategic Marketing Metrics to Guide Pathways to Growth -- 4 Moving from Customer Lifetime Value to Customer Equity -- 5 Deriving Customer Lifetime Value from RFM Measures -- 6 Building and Using a Micromarketing Platform -- 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability -- 8 Morphing Banner Advertising -- II Marketing Science: Decision Information Models -- 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets -- 10 Decision Process Evolution in Customer Channel Choice -- 11 The Value of Social Dynamics in Online Product Ratings Forums -- 12 Uninformative Advertising as an Invitation to Search -- 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research -- III Little's Law-Current State -- 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio -- 15 Closing Statement -- Contributors -- Index. | |
| 520 | _aThe legacy of a pioneer in operations research and marketing science. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aLittle, John D. C. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aUrban, Glen L. | |
| 700 | 1 | _aDanaher, Peter J. | |
| 700 | 1 | _aLee, Janghyuk. | |
| 700 | 1 | _aKerbache, Laoucine. | |
| 700 | 1 | _aRoberts, John H. | |
| 700 | 1 | _aSrivastava, Rajendara. | |
| 700 | 1 | _aMorrison, Pamela D. | |
| 700 | 1 | _aèze, Xavier. | |
| 700 | 1 | _aBonfrer, André. | |
| 776 | 0 | 8 |
_iPrint version: _aHauser, John R. _tFrom Little's Law to Marketing Science _dCambridge : MIT Press,c2016 _z9780262029919 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 4 | _aThe MIT Press Series | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4397951 _zClick to View |
| 999 |
_c106180 _d106180 |
||