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A Nation of Small Shareholders : Marketing Wall Street after World War II.

By: Material type: TextTextSeries: Studies in Industry and Society SeriesPublisher: Baltimore : Johns Hopkins University Press, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (257 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781421409030
Subject(s): Genre/Form: Additional physical formats: Print version:: A Nation of Small ShareholdersDDC classification:
  • 332.64/27309045
LOC classification:
  • HG4572.T73 2013
Online resources:
Contents:
Cover -- Contents -- Acknowledgments -- Introduction. Sowing an "Equity Culture" -- 1 Reeling from the Great Crash -- 2 Experimenting with Advertising -- 3 Marketing the "Own Your Share" Program -- 4 Courting Retail Investors during the Cold War -- 5 Selling Stocks on the Monthly Plan -- 6 Creating a Nation of "Sound" Investors -- Epilogue. Own Your Share in Retrospect -- Notes -- Essay on Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y.
Summary: A Nation of Small Shareholders puts the role of individual investors in broader, long-term perspective.
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Cover -- Contents -- Acknowledgments -- Introduction. Sowing an "Equity Culture" -- 1 Reeling from the Great Crash -- 2 Experimenting with Advertising -- 3 Marketing the "Own Your Share" Program -- 4 Courting Retail Investors during the Cold War -- 5 Selling Stocks on the Monthly Plan -- 6 Creating a Nation of "Sound" Investors -- Epilogue. Own Your Share in Retrospect -- Notes -- Essay on Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y.

A Nation of Small Shareholders puts the role of individual investors in broader, long-term perspective.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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