The Culture of Connectivity : A Critical History of Social Media.

Cover -- Contents -- Acknowledgments -- 1. Engineering Sociality in a Culture of Connectivity -- 1.1. Introduction -- 1.2. From Networked Communication to Platformed Sociality -- 1.3. Making the Web Social: Coding Human Connections -- 1.4. Making Sociality Salable: Connectivity as Resource -- 1.5. The Ecosystem of Connective Media in a Culture of Connectivity -- 2. Disassembling Platforms, Reassembling Sociality -- 2.1. Introduction -- 2.2. Combining Two Approaches -- 2.3. Platforms as Techno-cultural Constructs -- 2.4. Platforms as Socioeconomic Structures -- 2.5. Connecting Platforms, Reassembling Sociality -- 3. Facebook and the Imperative of Sharing -- 3.1. Introduction -- 3.2. Coding Facebook: The Devil Is in the Default -- 3.3. Branding Facebook: What You Share Is What You Get -- 3.4. Shared Norms in the Ecosystem of Connective Media -- 4. Twitter and the Paradox of Following and Trending -- 4.1. Introduction -- 4.2. Asking the Existential Question: What Is Twitter? -- 4.3. Asking the Strategic Question: What Does Twitter Want? -- 4.4. Asking the Ecological Question: How Will Twitter Evolve? -- 5. Flickr between Communities and Commerce -- 5.1. Introduction -- 5.2. Flickr between Connectedness and Connectivity -- 5.3. Flickr between Commons and Commerce -- 5.4. Flickr between Participatory and Connective Culture -- 6. YouTube: The Intimate Connection between Television and Video Sharing -- 6.1. Introduction -- 6.2. Out of the Box: Video Sharing Challenges Television -- 6.3. Boxed In: Channeling Television into the Connective Flow -- 6.4. YouTube as the Gateway to Connective Culture -- 7. Wikipedia and the Neutrality Principle -- 7.1. Introduction -- 7.2. The Techno-cultural Construction of Consensus -- 7.3. A Consensual Apparatus between Democracy and Bureaucracy -- 7.4. A Nonmarket Space in the Ecosystem?.

8. The Ecosystem of Connective Media: Lock In, Fence Off, Opt Out? -- 8.1. Introduction -- 8.2. Lock In: The Algorithmic Basis of Sociality -- 8.3. Fence Off: Vertical Integration and Interoperability -- 8.4. Opt Out? Connectivity as Ideology -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.

The Culture of Connectivity tells the full story of the rise of social media in the first decade of the twenty-first century up to the present, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author and media scholar José van Dijck offers a newanalytical prism to examine techno-cultural as well as socio-economic aspects of this transformation, looking especially at major platforms such as Facebook, Twitter, Flickr, YouTube, and Wikipedia.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.