Appetite for Change : How the Counterculture Took on the Food Industry.
Material type:
- text
- computer
- online resource
- 9780801471278
- 338.4/76413020973
- HD9005
APPETITE FOR CHANGE -- CONTENTS -- PREFACE TO THE SECOND UPDATED EDITION -- PREFACE -- PART ONE: REBELLION: THE MAKING OF A COUNTERCUISINE -- 1. AN EDIBLE DYNAMIC -- 2. RADICAL CONSUMERISM -- 3. RADICAL THERAPY: THE OPPOSITIONAL IDENTITY -- 4. ORGANIC FORCE: AN ALTERNATIVE INFRASTRUCTURE -- PART TWO: PROCESSING IDEOLOGY: THE MORAL PANIC -- 5. THE ORTHODOX DEFENSE: THE WAR OF THE METAPHORS -- 6. THE MESS IN WASHINGTON -- 7. THE PRESS: SHIFTING THE CENTER -- PART THREE: MARKETERS: HEALTHY PROFITS -- 8. OPPORTUNISM IN THE MARKETPLACE -- 9. STRADDLING THE CONTRADICTIONS -- 10. A HEALTHY FOODS PORTFOLIO -- 11. LOOKING BACKWARD, AND FORWARD -- ACKNOWLEDGMENTS -- NOTES -- INDEX.
In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
There are no comments on this title.