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Appetite for Change : How the Counterculture Took on the Food Industry.

By: Material type: TextTextPublisher: Ithaca : Cornell University Press, 2006Copyright date: ©2014Edition: 2nd edDescription: 1 online resource (341 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780801471278
Subject(s): Genre/Form: Additional physical formats: Print version:: Appetite for ChangeDDC classification:
  • 338.4/76413020973
LOC classification:
  • HD9005
Online resources:
Contents:
APPETITE FOR CHANGE -- CONTENTS -- PREFACE TO THE SECOND UPDATED EDITION -- PREFACE -- PART ONE: REBELLION: THE MAKING OF A COUNTERCUISINE -- 1. AN EDIBLE DYNAMIC -- 2. RADICAL CONSUMERISM -- 3. RADICAL THERAPY: THE OPPOSITIONAL IDENTITY -- 4. ORGANIC FORCE: AN ALTERNATIVE INFRASTRUCTURE -- PART TWO: PROCESSING IDEOLOGY: THE MORAL PANIC -- 5. THE ORTHODOX DEFENSE: THE WAR OF THE METAPHORS -- 6. THE MESS IN WASHINGTON -- 7. THE PRESS: SHIFTING THE CENTER -- PART THREE: MARKETERS: HEALTHY PROFITS -- 8. OPPORTUNISM IN THE MARKETPLACE -- 9. STRADDLING THE CONTRADICTIONS -- 10. A HEALTHY FOODS PORTFOLIO -- 11. LOOKING BACKWARD, AND FORWARD -- ACKNOWLEDGMENTS -- NOTES -- INDEX.
Summary: In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s.
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APPETITE FOR CHANGE -- CONTENTS -- PREFACE TO THE SECOND UPDATED EDITION -- PREFACE -- PART ONE: REBELLION: THE MAKING OF A COUNTERCUISINE -- 1. AN EDIBLE DYNAMIC -- 2. RADICAL CONSUMERISM -- 3. RADICAL THERAPY: THE OPPOSITIONAL IDENTITY -- 4. ORGANIC FORCE: AN ALTERNATIVE INFRASTRUCTURE -- PART TWO: PROCESSING IDEOLOGY: THE MORAL PANIC -- 5. THE ORTHODOX DEFENSE: THE WAR OF THE METAPHORS -- 6. THE MESS IN WASHINGTON -- 7. THE PRESS: SHIFTING THE CENTER -- PART THREE: MARKETERS: HEALTHY PROFITS -- 8. OPPORTUNISM IN THE MARKETPLACE -- 9. STRADDLING THE CONTRADICTIONS -- 10. A HEALTHY FOODS PORTFOLIO -- 11. LOOKING BACKWARD, AND FORWARD -- ACKNOWLEDGMENTS -- NOTES -- INDEX.

In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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