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Lifestyle of Future House Buyers in Malaysia.

By: Contributor(s): Material type: TextTextPublisher: Gelugor : Penerbit USM, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (123 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789674611378
Subject(s): Genre/Form: Additional physical formats: Print version:: Lifestyle of Future House Buyers in MalaysiaDDC classification:
  • 363.509595
LOC classification:
  • HD7363.6.A3 .M643 2017
Online resources:
Contents:
Cover -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- Preface -- 1 Market Segmentation -- 1.1 Introduction -- 1.2 Market Segmentation Definition and Roles -- 1.3 The Benefits of Market Segmentation -- 1.4 Bases for Segmentation in Consumer Markets -- 1.5 Segmentation Schemes and Approaches -- 1.6 Scope of Study -- 1.7 Limitations of Study -- 2 Lifestyle Segmentation -- 2.1 Introduction -- 2.2 Overview of Lifestyle History and Concepts -- 2.3 Definition of Lifestyle and Psychographics -- 2.4 The Lifestyle Approaches Overview -- 2.4.1 List of Values (LOVs) -- 2.4.2 Rokeach Value Survey -- 2.4.3 Euro-style Concept -- 2.4.4 The Values and Lifestyle (VALS) System of Classification -- 2.4.5 Activities, Interests and Opinions (AIO) Inventory -- 2.5 Lifestyle Segmentation with AIO Inventory -- 2.6 Lifestyle Segmentation as Applied in Industries -- 3 The Malaysian Housing Property Market -- 3.1 Introduction -- 3.2 Housing Supply and Demand in Malaysia -- 4 Identifying the Market Segments -- 4.1 Introduction -- 4.2 Lifestyle and Housing Attribute Factors -- 4.3 Cluster Analysis Results -- 4.4 Cluster Interpretations -- 4.5 Cluster Validation -- 5 Profiling the Market Segments -- 5.1 Introduction -- 5.2 Demographic Characteristics versus Cluster Segments -- 5.3 House Characteristics versus Cluster Segments -- 5.3.1 Existing House -- 5.3.2 Future House -- 5.4 Malaysian House Buyers' Decision Making and Implications for Marketers -- 5.4.1 Cluster 1 - Appearance Oriented Segment -- 5.4.2 Cluster 2 - Relaxed Segment -- 5.4.3 Cluster 3 - Extroverted Segment -- 5.4.4 Cluster 4 - Economizer Segment -- 5.4.5 Cluster 5 - Practical Oriented Segment -- 5.5 Theoretical Framework Revisited -- 6 Implications and Contribution -- 6.1 Concluding Remarks -- 6.2 Contribution of the Study -- 6.3 Implications of the Study.
6.4 Recommendations for Future Study -- References -- Index -- Back Cover.
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Cover -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- Preface -- 1 Market Segmentation -- 1.1 Introduction -- 1.2 Market Segmentation Definition and Roles -- 1.3 The Benefits of Market Segmentation -- 1.4 Bases for Segmentation in Consumer Markets -- 1.5 Segmentation Schemes and Approaches -- 1.6 Scope of Study -- 1.7 Limitations of Study -- 2 Lifestyle Segmentation -- 2.1 Introduction -- 2.2 Overview of Lifestyle History and Concepts -- 2.3 Definition of Lifestyle and Psychographics -- 2.4 The Lifestyle Approaches Overview -- 2.4.1 List of Values (LOVs) -- 2.4.2 Rokeach Value Survey -- 2.4.3 Euro-style Concept -- 2.4.4 The Values and Lifestyle (VALS) System of Classification -- 2.4.5 Activities, Interests and Opinions (AIO) Inventory -- 2.5 Lifestyle Segmentation with AIO Inventory -- 2.6 Lifestyle Segmentation as Applied in Industries -- 3 The Malaysian Housing Property Market -- 3.1 Introduction -- 3.2 Housing Supply and Demand in Malaysia -- 4 Identifying the Market Segments -- 4.1 Introduction -- 4.2 Lifestyle and Housing Attribute Factors -- 4.3 Cluster Analysis Results -- 4.4 Cluster Interpretations -- 4.5 Cluster Validation -- 5 Profiling the Market Segments -- 5.1 Introduction -- 5.2 Demographic Characteristics versus Cluster Segments -- 5.3 House Characteristics versus Cluster Segments -- 5.3.1 Existing House -- 5.3.2 Future House -- 5.4 Malaysian House Buyers' Decision Making and Implications for Marketers -- 5.4.1 Cluster 1 - Appearance Oriented Segment -- 5.4.2 Cluster 2 - Relaxed Segment -- 5.4.3 Cluster 3 - Extroverted Segment -- 5.4.4 Cluster 4 - Economizer Segment -- 5.4.5 Cluster 5 - Practical Oriented Segment -- 5.5 Theoretical Framework Revisited -- 6 Implications and Contribution -- 6.1 Concluding Remarks -- 6.2 Contribution of the Study -- 6.3 Implications of the Study.

6.4 Recommendations for Future Study -- References -- Index -- Back Cover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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