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Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations.

By: Material type: TextTextPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (213 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789386042330
Subject(s): Genre/Form: Additional physical formats: Print version:: Rise of Rural Consumers in Developing CountriesDDC classification:
  • 339.47091724
LOC classification:
  • HC59.72.C6 .M343 2016
Online resources:
Contents:
Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4: Growing Consumers in Emerging Rural Markets -- Chapter 5: Plowing New Routes to Rural Markets -- Chapter 6: Seeding Innovation and Prosperity Through Technology -- Chapter 7: Harnessing Innovation to Solve Social Problems -- Chapter 8: The End of the Last Mile -- Index -- About the Author.
Summary: The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.
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Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4: Growing Consumers in Emerging Rural Markets -- Chapter 5: Plowing New Routes to Rural Markets -- Chapter 6: Seeding Innovation and Prosperity Through Technology -- Chapter 7: Harnessing Innovation to Solve Social Problems -- Chapter 8: The End of the Last Mile -- Index -- About the Author.

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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