China's Super Consumers : What 1 Billion Customers Want and How to Sell It to Them.

Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- Introduction The China Dream -- Our Intent -- The Country within a Country -- Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism -- Chapter 1 From Feudalism to Fendi -- Back to the Future -- Chinese Consumption: What's Old Is New Again (Tenfold!) -- China's Growth Is Different -- Chapter 2 Orientation -- A Code to the Chinese Mind-set -- Contradiction and Paradox -- Summary -- Chapter 3 A Self-Contained Empire -- Chapter 4 The First Globalization -- Chapter 5 Marco Polo and the Two Admirals of the Sea -- The Two Admirals of the Sea -- Chapter 6 An Insatiable Appetite -- Freedom Creates Wealth in the West -- Chapter 7 Opium, Imperialism, and Decay -- Opium and War -- A Century of Exploitation -- End of War-Continuation of War -- Chapter 8 The People's Republic -- The New China -- Chapter 9 The Mandate of Heaven -- Opening and Reform -- Green Shoots -- Chapter 10 A Boom Is Born -- A Boom Starts with a Swoosh and a Shot of Espresso -- Change at Hyper Speed -- Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity -- Chapter 11 From Sandpaper to Sephora-The First Super Consumers -- American Century Redux -- Want. Need. Buy. Show Off. Keep Up. -- Super Consumption Goes Global -- Go West, Young Man -- China's Own Postwar Boom and Birth of the Chinese Super Consumer -- In the Beginning -- Chapter 12 The China Market + The China Global Demographic = China's Super Consumers -- The China Whisperer -- Spinning in a Whirlpool -- The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy -- Listen to the Great One -- Stay the Course, Even When the Seas Get Rough -- Nestlé: Navigating the Teen Years -- Chapter 13 The China Global Demographic -- The Precious Gift of Time -- Meet the Tangs -- Chapter 14 Channels.

Department Stores -- Street-Level Stores -- Malls -- Grocery Stores/Supermarkets -- Hypermarkets -- Convenience Stores -- Not Your Father's Post Office -- Lifestyle Stores -- Specialty Retailers -- Multibrand Retail -- Chapter 15 E-commerce and the Rise of Alibaba -- Alibaba -- NFL Footballs "Sold Out'' -- Why E-commerce? -- Chapter 16 Supply Chains to Satisfy China's Super Consumers -- Supply Chain Megaprocesses -- Plan -- Buy -- Make -- Distribute -- Sell -- Aligning Strategy, Structure, and Implementation -- Chapter 17 Segmentation -- Surveying China -- A Most Discerning Consumer -- Chapter 18 Marketing -- Consumer Impulses and Desires -- Lenovo's Approach: The Best of Both Worlds -- From East to West to Wei East -- Baby Boom -- Brand Advertising in China -- Going Native-Tory Burch, Gossip Girl, and Made-for-China TV -- The Role of Social Media in Marketing: United States versus China -- Promotions -- Chapter 19 The Chinese Luxury and Premium Market -- The Nouveau Riche: Pebble Beach or Nothing -- The Gifting Group -- China's Engine: The New Middle Class Seeks Quality and Value -- Affordable Luxury: A Tiffany's Tie Clip and an Entry-Level BMW -- China's Luxury Downturn: Myths and Realities -- Chapter 20 Travel and Tourism -- Take a Walk on Boardwalk-Pass Go, Collect 200 (Thousand!) -- Chapter 21 Chinese Super Consumers Changing the World -- The Microsoft Miracle -- A Final Word about China's Super Consumers -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.