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Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1.

By: Contributor(s): Material type: TextTextSeries: International Marketing Review SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (95 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839092428
Subject(s): Genre/Form: Additional physical formats: Print version:: Global Consumer CultureDDC classification:
  • 303.482
LOC classification:
  • JZ1318 .G563 2019
Online resources:
Contents:
Intro -- Covers -- Editorial boards -- Guest editorial -- The uncertain future of globalization -- Reflections on global brands, global consumer culture and globalization -- The future of globalization: a comment -- Some recent influences on global consumer culture -- Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes -- Global consumer culture: epistemology and ontology -- Fairy tales of global consumer culture in a polarizing world -- Global consumer culture: consequences for consumer research -- Advancing global consumer culture research -- Commentary.
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Intro -- Covers -- Editorial boards -- Guest editorial -- The uncertain future of globalization -- Reflections on global brands, global consumer culture and globalization -- The future of globalization: a comment -- Some recent influences on global consumer culture -- Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes -- Global consumer culture: epistemology and ontology -- Fairy tales of global consumer culture in a polarizing world -- Global consumer culture: consequences for consumer research -- Advancing global consumer culture research -- Commentary.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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