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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age.

By: Material type: TextTextSeries: Routledge New Directions in PR and Communication Research SeriesPublisher: Oxford : Taylor & Francis Group, 2020Copyright date: ©2020Edition: 1st edDescription: 1 online resource (195 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780429666124
Subject(s): Genre/Form: Additional physical formats: Print version:: Public Relations, Branding and AuthenticityDDC classification:
  • 658.827
LOC classification:
  • HF5415.1255 .R447 2020
Online resources:
Contents:
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- 1 Introduction -- 2 Public relations history re-imagined -- 3 The digital public relations turn -- 4 Communicating the projective organisation -- 5 The riparian brand -- 6 Justification and corporate social responsibility -- 7 Public relations for digital media brands -- 8 Crisis management in the digital age -- 9 Public relations industry perceptions -- 10 The Authentic brand wheel -- 11 The authenticity managers -- Bibliography -- Index.
Summary: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- 1 Introduction -- 2 Public relations history re-imagined -- 3 The digital public relations turn -- 4 Communicating the projective organisation -- 5 The riparian brand -- 6 Justification and corporate social responsibility -- 7 Public relations for digital media brands -- 8 Crisis management in the digital age -- 9 Public relations industry perceptions -- 10 The Authentic brand wheel -- 11 The authenticity managers -- Bibliography -- Index.

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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