Semiotics and Visual Communication II : Culture of Seduction.

By:

Zantides, Evripides

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781527509764

Subject(s):

Semiotics

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Semiotics and Visual Communication IIDDC classification:

302.2

LOC classification:

P99 .S465 2017

Online resources:

Click to View

Contents:

Intro -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgments -- Chapter One -- Is Visual Culture a By-Product of the Repression of Nonverbal Communication? -- Siren Song -- The Rhetorical Act In-Between Translation and Seduction -- Chapter Two -- Projection / Suggestion / Intervention -- Rebranding Chemelot Campus -- Writerly Readers -- Chapter Three -- From Narcissus to the Pygmalion Effect in Political Debates -- The Seduction of Translating: Film Posters as imagetexts -- Seducing the Tourist Gaze -- The Seduction of the Dialect in Visual Communication -- Seductive Nations -- The Seductive Interaction of Semiotic Systems -- National Posters for Tourism (1929-2007) -- Chapter Four -- Seductive Visions -- The Toy Box -- List of Contributors.

Summary: The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in "deception", not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication--the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world - and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

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The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in "deception", not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication--the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world - and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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