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Changing Dynamics in Business Marketing.

By: Contributor(s): Material type: TextTextSeries: Journal of Business & Industrial MarketingPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (81 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787140813
Subject(s): Genre/Form: Additional physical formats: Print version:: Changing Dynamics in Business MarketingDDC classification:
  • 658.8
LOC classification:
  • HF5415.13.C436 2016
Online resources:
Contents:
Cover -- Guest editorial -- Business models in the business-to-business and business-to-consumer worlds - what can each world learn from the other? -- The impact of social media on the B2B CMO -- Marketing in B2B organisations: as it is -- as it should be - a commentary for change -- Businesses and mobile social media capability -- An analysis of business' acceptance of internet banking: an integration of e-trust to the TAM -- Understanding the strain of inter-personal relationships on employees -- Better together? A hospitality case for umbrella branding -- Book review.
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Cover -- Guest editorial -- Business models in the business-to-business and business-to-consumer worlds - what can each world learn from the other? -- The impact of social media on the B2B CMO -- Marketing in B2B organisations: as it is -- as it should be - a commentary for change -- Businesses and mobile social media capability -- An analysis of business' acceptance of internet banking: an integration of e-trust to the TAM -- Understanding the strain of inter-personal relationships on employees -- Better together? A hospitality case for umbrella branding -- Book review.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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