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Sponsorship Return on Investment.

By: Contributor(s): Material type: TextTextSeries: International Journal of Sports Marketing and Sponsorship SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2018Copyright date: ©2018Edition: 1st edDescription: 1 online resource (109 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787561243
Subject(s): Genre/Form: Additional physical formats: Print version:: Sponsorship Return on InvestmentDDC classification:
  • 332.6
LOC classification:
  • HG4515 .S666 2018
Online resources:
Contents:
Cover -- Editorial advisory board -- Trends in sport sponsorship evaluation and measurement: insights from the industry -- Determinants of viewer attention in concurrent event sponsorship -- Assessing the effectiveness of sponsorship messaging -- The moderating effect of identification on return on investment from sponsor brand integration -- Examining confirmation biases: implications of sponsor congruency -- Sponsoring of professional cycling: what does it mean for stock prices? -- Official sports sponsorship fortress vs ambush marketing attack.
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Cover -- Editorial advisory board -- Trends in sport sponsorship evaluation and measurement: insights from the industry -- Determinants of viewer attention in concurrent event sponsorship -- Assessing the effectiveness of sponsorship messaging -- The moderating effect of identification on return on investment from sponsor brand integration -- Examining confirmation biases: implications of sponsor congruency -- Sponsoring of professional cycling: what does it mean for stock prices? -- Official sports sponsorship fortress vs ambush marketing attack.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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