Profit and Purpose : How Social Innovation Is Transforming Business for Good.

Profit &amp -- Purpose: How Social Innovation Is Transforming Business for Good -- Contents -- Acknowledgments -- Introduction -- Moving Beyond Shareholder Value -- Moving Beyond Giving -- A Better Way Forward -- Can I Really Do Well and Do Good? -- How Social Enterprises Are Leading the Way -- What Sets These Social Enterprises Apart? -- Behind the Scenes -- 1 Discover Through Curiosity -- Identifying the Problem of Eyeglasses -- Learning at the ScoJo Foundation -- What Are the Stars Wearing? -- Is There a Better Way for the Glasses Industry to Operate? -- Recognizing the Right Problem for You -- The Real Challenge -- Success Without Purpose -- The Spark Had Been Ignited -- The Problem Comes Into Focus -- A New Kind of Marketplace -- Method to Their Madness -- Inspiration at a Sleepy Roadside Stand -- Innovation from Within -- Waste Is Only Waste If You Waste It -- The Bumpy Path to Innovation -- Africa's Moonshot -- Key Takeaways -- 1. Specify the Problem -- 2. Leverage Cultural Shifts -- 3. Build on Talent -- 2 Design with Humility -- Bringing Brilliant Design to the Poor -- Letting the Users Guide You -- Discovering You Need to Pivot -- Don't Underestimate the Challenges of Distribution -- You Don't Need to be an Expert -- Embracing Challenges -- User Testing Has Many Benefits -- Knowing What to Outsource -- Finding Early Adopters Takes Work -- Creating Demand -- Good News Travels Slow -- Key Takeaways -- 1. Listen -- 2. Build -- 3. Iterate -- 3 Build with Hustle -- The Intuitive Hustle -- The Strategic Hustle -- Best Laid Plans -- Beating the Burn Rate -- Simple and Sincere Can Work Wonders -- Key Takeaways -- 1. Sell the Vision -- 2. Invite Co-Creators -- 4 Fund Through Commitment -- Promoting a New Version of Capitalism -- When Profit Trumps Purpose -- The Benefits of the Benefit Corporation -- The True Cost of Free Money.

Smart Crowdfunding -- Kickstart -- Follow-On Funding -- Going to the Well -- Embrace 2.0 -- Vision Capital -- Not Having to Ask for Money Again -- Investing in the Ecosystem -- Key Takeaways -- 1. Align -- 2. Close -- 5 Connect with Authenticity -- Values Drive the Brand -- Establishing the Brand Hierarchy -- Aesthetic -- Price -- Customer Experience/Quality -- Social Good -- What's in a Name? -- Give Them a Delightful Experience -- Reworking One for One -- Offer Delightful Experiences -- Selective Partnerships -- Hit the Road Jack -- The Marketing Method to the Madness -- Don't Talk at Your Customers, Listen to Them -- Building a Community -- Press Coverage Trumps Ads -- Build Momentum with a Pre-Launch Campaign -- Key Takeaways -- 1. Experience over Advertising -- 2. Honesty over Perfection -- 6 Scale Through Community -- Making a Mission Truly Meaningful -- Keeping on Top of Employee Engagement -- Wild Growth -- Keeping the Magic Alive -- The Limits of Hustle-Tough Decisions -- Selling Doesn't Necessarily Mean Selling Out -- A Road-Side Startup Goes Corporate -- Dumpster Diving -- A More Sustainable Supply Chain -- Learning from the Big Guys -- Becoming More Innovative -- Sticking with Strengths -- The Challenges of a New Location -- Your Reputation May Precede You, But You Need Community Support -- Key Takeaways -- 1. Articulate -- 2. Systemize -- 3. Expand Purposefully -- 7 Evaluate with Honesty -- Baking Metrics Into Your Process -- Considered Design -- Throw It Over the Wall -- Measuring Your Footprint -- Learning to Love Data Mining -- Hacking Education -- The Bigger You Are, the More Data You Have -- Collecting Data Over Time -- Key Takeaways -- 1. Measure What Matters -- 2. Measure Throughout the Process -- 3. Be Transparent -- Conclusion -- About the Website -- Index -- End User License Agreement.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.