Web and Digital for Graphic Designers.

Cover -- Title -- Copyright -- Contents -- Introduction -- Chapter 1: Designing for Digital -- History of digital design -- Timeline -- The intention of the Internet -- Developments -- The principles of Web design -- Semiotics -- Gestalt -- The browser -- Hyperlinks and non-linear content -- Types of websites (topology of the Web) -- Hosting -- Meet the designers: Tell us about yourself -- Chapter 2: The Process -- The brief -- Time scales and budget -- Needs of the client -- Needs of the user -- Needs of the designer -- Research methods -- Approaches -- Audience -- Primary, secondary and tertiary users -- Personas / usage scenarios -- Idea generation -- Staying informed (technology) -- Planning -- Sitemaps -- Development -- Testing -- Deployment -- Safe working practices -- Meet the designers: How would you describe your job? -- Chapter 3: Coding and Markup Languages -- HTML -- Page basics -- Content markup -- HTML5 -- CSS -- Div id and class -- Positioning elements -- Floats -- CSS3 -- PHP SQL -- JavaScript -- JQuery -- Cookies -- Advanced coding -- Processing -- Processing basics -- Meet the designers: What is your educational background? -- Chapter 4: Designing for the Web and Platforms -- Planning your designs - from paper to the screen -- Visual communication for the Web and digital platforms -- Visual research -- Utilising your graphic design skills and knowledge -- Colour for the Web -- Typography -- Web fonts -- Images for the Web -- Hand coding -- WYSIWYG editors -- Software -- In-browser tools -- SEO -- How search engines work -- Keywords and page titles -- Reading and using statistics -- Critical discussions: Encryption and privacy -- Critical discussions: Marxism and the information economy -- Meet the designers: Do you code? -- Chapter 5: Web 2.0 -- Layouts for the Web -- Responsive layouts -- Adaptive layouts -- Grids -- Bootstrap.

Content management systems -- CMS solutions -- Themes and plug-ins -- Critical discussions: Web 3.0: Semantic Web -- Critical discussions: Open Internet and Net neutrality -- Meet the designers: What are the tools of your trade? -- Chapter 6: Rich Content -- Social media -- Video for the Web -- Interactive content -- Sound for the Web -- Motion-based content -- Web docs and the Cloud -- Banners and (targeted) advertising -- Critical discussions: Art on / with the Internet -- Meet the designers: Which soft skills are important in your role? -- Chapter 7: The Roles -- Designers -- Developers -- User experience designer (UX) -- User interface designer (UI) -- Motion designer -- Creative director -- Information architect -- Account manager -- Copy and content manager -- Strategist -- Community manager -- Marketing -- Critical discussions: Feminism and Intersectionality -- Meet the designers: How did you get to where you are? -- Chapter 8: What's Next? -- Developments -- Devices -- Wearable tech -- Futureproofing -- Critical discussions: What is technological determinism? -- Critical discussions: Internet activism / hacktivism -- Critical discussions: Digital utopia, techno-utopianism -- Critical discussions: Dark UX / UI: Ethics and design for bad -- Meet the designers: How do you keep up? -- Further reading -- Index -- Acknowledgements and Image Credits.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.