Libraries, Mission, and Marketing : Writing Mission Statements That Work.
Material type:
- text
- computer
- online resource
- 9780838998588
- 027
- Z678 -- .W327 2004eb
Intro -- Contents -- Preface -- Chapter 1 - Putting the Mission in a Mission Statement -- Chapter 2 - Marketing, Mission, and Message -- Chapter 3 - Writing a Mission Statement -- Chapter 4 - Putting Your Statement to Work -- Chapter 5 - Mission Statements -- Appendix A - Model Mission Statement-School Library Media Center -- Appendix B - Marketing Communication Plan Worksheet -- Suggested Reading -- Index.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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