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Libraries, Mission, and Marketing : Writing Mission Statements That Work.

By: Material type: TextTextPublisher: Chicago : ALA Editions, 2002Copyright date: ©2004Edition: 1st edDescription: 1 online resource (89 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780838998588
Subject(s): Genre/Form: Additional physical formats: Print version:: Libraries, Mission, and MarketingDDC classification:
  • 027
LOC classification:
  • Z678 -- .W327 2004eb
Online resources:
Contents:
Intro -- Contents -- Preface -- Chapter 1 - Putting the Mission in a Mission Statement -- Chapter 2 - Marketing, Mission, and Message -- Chapter 3 - Writing a Mission Statement -- Chapter 4 - Putting Your Statement to Work -- Chapter 5 - Mission Statements -- Appendix A - Model Mission Statement-School Library Media Center -- Appendix B - Marketing Communication Plan Worksheet -- Suggested Reading -- Index.
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Intro -- Contents -- Preface -- Chapter 1 - Putting the Mission in a Mission Statement -- Chapter 2 - Marketing, Mission, and Message -- Chapter 3 - Writing a Mission Statement -- Chapter 4 - Putting Your Statement to Work -- Chapter 5 - Mission Statements -- Appendix A - Model Mission Statement-School Library Media Center -- Appendix B - Marketing Communication Plan Worksheet -- Suggested Reading -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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