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New Avenues for Research and Practice in Communication Evaluation and Measurement.

By: Contributor(s): Material type: TextTextSeries: Journal of Communication Management SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (121 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839093852
Subject(s): Genre/Form: Additional physical formats: Print version:: New Avenues for Research and Practice in Communication Evaluation and MeasurementDDC classification:
  • 658.45
LOC classification:
  • HD30.3 .N49 2019
Online resources:
Contents:
Covers -- Editorial advisory board -- Guest editorial -- Reliable, valid and efficient evaluation of media messages -- The status quo of evaluation in public diplomacy: insights from the US State Department -- Explaining the measurement and evaluation stasis -- Investigating the role of contextual factors in effectively executing communication evaluation and measurement -- Maturity as a way forward for improving organizations' communication evaluation and measurement practices -- Agile communication evaluation and measurement.
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Covers -- Editorial advisory board -- Guest editorial -- Reliable, valid and efficient evaluation of media messages -- The status quo of evaluation in public diplomacy: insights from the US State Department -- Explaining the measurement and evaluation stasis -- Investigating the role of contextual factors in effectively executing communication evaluation and measurement -- Maturity as a way forward for improving organizations' communication evaluation and measurement practices -- Agile communication evaluation and measurement.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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