ORPP logo
Image from Google Jackets

Customer Value Management : Some Reflections and Future Trends.

By: Material type: TextTextSeries: Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften SeriesPublisher: Boston : BRILL, 2019Copyright date: ©2012Edition: 1st edDescription: 1 online resource (28 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783657775507
Genre/Form: Additional physical formats: Print version:: Customer Value ManagementLOC classification:
  • HF5415.5 .V474 2012
Online resources:
Contents:
Intro -- CUSTOMER VALUE MANAGEMENT: Some Reflections and Future Trends -- INHALT -- 1. Introduction -- 2. Customer Value Management -- 2.1 Customer Value Management Process -- 2.2 Research and Major lessons from CVM research -- 2.3 Six Important Lessons for Practice -- 3. Customer Based Models -- 3.1 Characteristics of customer-based-models -- 3.2 Expected Utility Paradigm -- 3.3 Model development in retrospect -- 3.4 Econometric models -- 4. Customer Engagement Behavior as a Future Development -- 4.1 Customer Engagement Behavior -- 4.2 Network Effects -- 5. Conclusion -- 6. References -- Lieferbare Titel.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Intro -- CUSTOMER VALUE MANAGEMENT: Some Reflections and Future Trends -- INHALT -- 1. Introduction -- 2. Customer Value Management -- 2.1 Customer Value Management Process -- 2.2 Research and Major lessons from CVM research -- 2.3 Six Important Lessons for Practice -- 3. Customer Based Models -- 3.1 Characteristics of customer-based-models -- 3.2 Expected Utility Paradigm -- 3.3 Model development in retrospect -- 3.4 Econometric models -- 4. Customer Engagement Behavior as a Future Development -- 4.1 Customer Engagement Behavior -- 4.2 Network Effects -- 5. Conclusion -- 6. References -- Lieferbare Titel.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

© 2024 Resource Centre. All rights reserved.