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Web Copy That Sells : The Revolutionary Formula for Creating Killer Copy Every Time.

By: Material type: TextTextPublisher: Saranac Lake : Amacom, 2004Copyright date: ©2005Edition: 1st edDescription: 1 online resource (239 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780814428108
Subject(s): Genre/Form: Additional physical formats: Print version:: Web Copy That SellsDDC classification:
  • 658.8/72
LOC classification:
  • HF5548.32 -- .V45 2005eb
Online resources:
Contents:
Intro -- Contents -- Foreword -- Acknowledgment -- Introduction -- 1 Getting Started: The Dynamics of Web Selling -- 2 A Simple Blueprint for Writing Killer Web Copy -- 3 From Prospects to Purchasers: The Psychological Motivators -- 4 Crafting Your Copy -- 5 E-Mail Marketing: The Internet's Killer Application -- 6 Online Marketing Communications: It's What You Do After People Visit Your Website That Counts -- 7 Last but Not Least: Tying It All Together -- Index.
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Intro -- Contents -- Foreword -- Acknowledgment -- Introduction -- 1 Getting Started: The Dynamics of Web Selling -- 2 A Simple Blueprint for Writing Killer Web Copy -- 3 From Prospects to Purchasers: The Psychological Motivators -- 4 Crafting Your Copy -- 5 E-Mail Marketing: The Internet's Killer Application -- 6 Online Marketing Communications: It's What You Do After People Visit Your Website That Counts -- 7 Last but Not Least: Tying It All Together -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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