Multimodal Argumentation and Rhetoric in Media Genres.

Cover Page -- Multimodal Argumentation and Rhetoric in Media Genres -- Editorial page -- Title page -- LCC data -- Table of contents -- Preface -- Introduction. Argumentation and rhetoric in visual and multimodal communication -- 1. Introduction -- 2. "Visual argumentation" - "visual rhetoric" - "multimodal argumentation" - "multimodal rhetoric" -- 3. Theoretical and analytical issues in multimodal argumentation -- 4. Ten contributions to the study of multimodal argumentation and rhetoric -- 5. Directions for future research in multimodal argumentation and rhetoric -- Acknowledgements -- References -- Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective -- 1. Introduction -- 2. Figures of rhetoric and arguments -- 3. Visual and verbal figures -- 4. Perspectives for multimodal studies -- 5. Concluding remarks -- Acknowledgments -- Notes -- References -- Biographical note -- Chapter 2. The rhetorical and argumentative potentials of press photography -- 1. Introduction -- 2. The genre of press photography -- 3. The rhetorical perspective -- 4. A situational textual-contextual approach to multimodal argumentation -- 5. The epideictic functions of a 9/11 photograph -- 6. The deliberative functions of the Aylan Kurdi images -- 7. Concluding remarks -- References -- Biographical note -- Chapter 3. Editorial cartoons and ART: Arguing with Pinocchio -- 1. Introduction -- 2. An ART approach to argument -- 3. Pinocchio -- 4. Why Pinocchio? Why editorial cartoons? -- 5. Concluding remarks -- References -- Biographical note -- Chapter 4. Arguing with illustrations: A visual archaeological debate about the proper place of Australopithecus africanus -- 1. Introduction -- 2. Why argumentation schemes? -- 3. Was Dart's man-ape, an ape? -- 4. Analyzing Elliot Smith's argument.

5. Schemes and images: What is the form of an argument that appeals to images? -- 6. Objections and replies -- 7. Concluding remarks -- References -- List of primary sources -- Biographical note -- Chapter 5. Perspective by incongruity: Visual argumentative meaning in editorial cartoons -- 1. Introduction -- 2. Theoretical background -- 3. Multi-domain cartoons -- 4. Interpreting eight cartoons -- 5. Concluding remarks -- Acknowledgements -- Notes -- References -- Biographical notes -- Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries -- 1. Introduction -- 2. Antithesis in language and film -- 3. The argumentative relevance of antithesis -- 4. Documentary film as multimodal argumentation -- 5. Visual and multimodal antithesis in Frederick Wiseman's documentaries -- 6. Concluding remarks -- Acknowledgements -- References -- List of films -- Biographical notes -- Chapter 7. Seeing the untold: Multimodal argumentation in movie trailers -- 1. Introduction -- 2. Movie trailers as multimodal argumentative and enthymematic discourses -- 3. Enthymematic interpretations: Towards an integrated method for the analysis of movie trailers -- 4. Multimodal argumentative strategies in the trailer for Gravity -- 5. Concluding remarks -- References -- Biographical notes -- Chapter 8. Employing film form and style in the argumentative analysis of political advertising -- 1. Introduction -- 2. A rhetorical perspective on argument -- 3. On political advertising and fear appeals -- 4. On the theory of film analysis -- 5. Questions for the analysis -- 6. Case study: Style and argument in a fear ad -- 7. Concluding remarks -- References -- List of primary sources -- Biographical note -- Chapter 9. Embodied argumentation in public debates: The role of gestures in the segmentation of argumentative moves.

1. Introduction -- 2. Theoretical framework -- 3. The public debate as a genre -- 4. The segmentation of talk-in-interaction -- 5. The multimodal segmentation of argumentation in talk-in-interaction -- 6. Concluding remarks -- Acknowledgements -- Transcript conventions -- References -- Biographical note -- Chapter 10. The "seeds" of charisma: Multimodal rhetoric of Mussolini's discourse -- 1. Charisma: The non-argumentative side of persuasion -- 2. Studies in multimodal rhetoric and charismatic communication -- 3. A goal and belief view of multimodal communication -- 4. A model of charisma -- 5. The "seeds" of charisma: Finding charismatic features in words and bodily behaviour -- 6. Concluding remarks -- References -- Biographical note -- Name index -- Subject index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.