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The Business of Book Publishing : Papers by Practitioners.

By: Contributor(s): Material type: TextTextPublisher: Oxford : Taylor & Francis Group, 2019Copyright date: ©1985Edition: 1st edDescription: 1 online resource (459 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781000243147
Subject(s): Genre/Form: Additional physical formats: Print version:: The Business of Book PublishingDDC classification:
  • 070.5
LOC classification:
  • Z278 .B875 2019
Online resources:
Contents:
Cover -- Half Title -- Title -- Copyright -- Contents -- List of Tables and Figures -- Preface -- 1 The State of the Heart -- 2 The Structure and Functions of the Book Business -- PART 1 EDITORIAL -- 3 The Editorial Process: An Overview -- 4 The Editor's Job in Trade Publishing -- 5 The Editor's Job in Professional/Scholarly Publishing -- 6 On Being a Literary Agent -- 7 The Publishing Contract: An Introductory Overview to Publishing and the Law -- PART 2 PRODUCTION -- 8 Book Production and Design -- PART 3 MARKETING -- 9 Marketing Trade Books -- 10 Trade-Book Publicity -- 11 Trade Sales -- 12 Marketing Scholarly and Professional Books -- 13 Subsidiary Rights -- PART 4 THE CHANNELS OF MARKETING -- 14 Personal Bookshops -- 15 Bookstore Chains -- 16 The Library Market -- 17 Wholesalers -- 18 Filling Customers' Orders -- PART 5 SOME MAJOR CATEGORIES OF PUBLISHING -- 19 Children's Books -- 20 College-Textbook Publishing -- 21 El-Hi Textbooks -- 22 The International Dimension of Publishing, -- 23 Mass-Market Publishing: More Observations, Speculations, and Provocations -- 24 Professional and Scientific Books -- 25 University Press Publishing -- 26 Reference Books for Libraries -- 27 Information Systems and New Technology -- 28 Tools of the Trade -- 29 Careers in Publishing -- 30 Courses to Assist Newcomers Entering the Book-Publishing Industry -- Books About the Book Industry -- List of Publishers -- About the Book and Editors -- Index.
Summary: This book, based on the curriculum developed at the University of Denver Publishing Institute, covers every phase and function of the book publishing process and specialized types of publishing. It is aimed at the beginner--the person who wants to know more about the publishing business.
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Cover -- Half Title -- Title -- Copyright -- Contents -- List of Tables and Figures -- Preface -- 1 The State of the Heart -- 2 The Structure and Functions of the Book Business -- PART 1 EDITORIAL -- 3 The Editorial Process: An Overview -- 4 The Editor's Job in Trade Publishing -- 5 The Editor's Job in Professional/Scholarly Publishing -- 6 On Being a Literary Agent -- 7 The Publishing Contract: An Introductory Overview to Publishing and the Law -- PART 2 PRODUCTION -- 8 Book Production and Design -- PART 3 MARKETING -- 9 Marketing Trade Books -- 10 Trade-Book Publicity -- 11 Trade Sales -- 12 Marketing Scholarly and Professional Books -- 13 Subsidiary Rights -- PART 4 THE CHANNELS OF MARKETING -- 14 Personal Bookshops -- 15 Bookstore Chains -- 16 The Library Market -- 17 Wholesalers -- 18 Filling Customers' Orders -- PART 5 SOME MAJOR CATEGORIES OF PUBLISHING -- 19 Children's Books -- 20 College-Textbook Publishing -- 21 El-Hi Textbooks -- 22 The International Dimension of Publishing, -- 23 Mass-Market Publishing: More Observations, Speculations, and Provocations -- 24 Professional and Scientific Books -- 25 University Press Publishing -- 26 Reference Books for Libraries -- 27 Information Systems and New Technology -- 28 Tools of the Trade -- 29 Careers in Publishing -- 30 Courses to Assist Newcomers Entering the Book-Publishing Industry -- Books About the Book Industry -- List of Publishers -- About the Book and Editors -- Index.

This book, based on the curriculum developed at the University of Denver Publishing Institute, covers every phase and function of the book publishing process and specialized types of publishing. It is aimed at the beginner--the person who wants to know more about the publishing business.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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