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UnMarketing : Everything Has Changed and Nothing Is Different.

By: Contributor(s): Material type: TextTextPublisher: Newark : John Wiley & Sons, Incorporated, 2016Copyright date: ©2016Edition: 2nd edDescription: 1 online resource (307 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119336020
Subject(s): Genre/Form: Additional physical formats: Print version:: UnMarketingDDC classification:
  • 658.802
Online resources:
Contents:
UnMarketing: Everything has Changed and Nothing is Different -- Contents -- Introduction -- 1: Everything Has Changed and Nothing Is Different -- 2: The Hierarchy of Buying -- 3: A Word on Experts -- 4: Trust Gap -- 5: ROD: Return on Donuts -- 6: Restaurant That Didn't Get It -- 7: Cold-Calling -- 8: Aiming Your Company at the Bottom of the Barrel -- The Better Bottom of the Barrel -- 9: Pull and Stay -- 10: Reasons Why Companies Don't Use Social Media -- 11: Social Media (Social Currency as Well) -- 12: Twitter versus Facebook versus LinkedIn -- Conversational Social -- Facebook -- Twitter -- LinkedIn -- Google+ -- Visual Social -- Dark Social -- 13: Social Media Platforming -- 14: UnPodcasting -- 15: HARO -- 16: The Game Has Changed: Immediacy and Relevancy -- 17: Publicized Customer Service -- 18: Don't Bank on the Bold -- 19: Seven Deadly Social Media Sins -- Greed -- Gluttony -- Sloth -- Envy -- Wrath -- Lust -- Pride -- 20: The Millennials Are Coming -- 21: How Twitter Changed Scott's Business -- 22: Tassimo -- 23: Domino's-Word of Mouth Mouths Are Moving... -- 24: Naked Pizza -- 25: Don't Feed the Trolls -- 26: Social Media for Social Good -- 27: Your Website-Old School versus New School -- Brochure versus Hub -- Pitch versus Authenticity Newsletters -- Static versus Dynamic -- Our Site versus Your Site -- I'm Great versus You're Great -- A Jungle versus a Map -- High versus Low Barrier to Engagement -- 28: Your Captcha Is Craptcha -- Pop-Ups -- 29: Experience Gap -- 30: Raising and Keeping the Bar High-Cirque -- 31: Stirring Coffee -- 32: Using ``Stop Start Continue´´ -- 33: Zappos -- 34: Rockport -- 35: FreshBooks -- 36: Why You Can't Learn from Millionaires -- 37: Authenticity and Transparency -- 38: For Whom the Bell Mobility Tolls -- 39: Scott's Transparency on Twitter -- 40: Your Transparency -- 41: Affiliates -- 42: Testimonials.
43: Best Sellers -- 44: Why Being a Work-at-Home Mom Is Bad for Business -- 45: Hello? Walmart? -- 46: Idea Creation -- 47: Idea Delivery -- 48: Doing In-Person Seminars -- 49: Tele-Seminars (now Webinars) -- 50: Viral Marketing -- The Landing Page -- Emotion-How Do You Decide? -- 51: Video -- 52: Be Prepared for Success -- 53: Undercover UnMarketing -- 54: Putting It Into Practice -- 55: Lush -- 56: Trade Shows -- 57: Social Media at Trade Shows -- 58: UnNetworking: Why Networking Events Are Evil -- 59: The Awesomeness of Being a 2.0 Author -- Accessibility -- 60: The UnTour -- Brand Enhancement -- Value People -- Real-World Networking -- 61: The UnEnd -- Index -- End User License Agreement.
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UnMarketing: Everything has Changed and Nothing is Different -- Contents -- Introduction -- 1: Everything Has Changed and Nothing Is Different -- 2: The Hierarchy of Buying -- 3: A Word on Experts -- 4: Trust Gap -- 5: ROD: Return on Donuts -- 6: Restaurant That Didn't Get It -- 7: Cold-Calling -- 8: Aiming Your Company at the Bottom of the Barrel -- The Better Bottom of the Barrel -- 9: Pull and Stay -- 10: Reasons Why Companies Don't Use Social Media -- 11: Social Media (Social Currency as Well) -- 12: Twitter versus Facebook versus LinkedIn -- Conversational Social -- Facebook -- Twitter -- LinkedIn -- Google+ -- Visual Social -- Dark Social -- 13: Social Media Platforming -- 14: UnPodcasting -- 15: HARO -- 16: The Game Has Changed: Immediacy and Relevancy -- 17: Publicized Customer Service -- 18: Don't Bank on the Bold -- 19: Seven Deadly Social Media Sins -- Greed -- Gluttony -- Sloth -- Envy -- Wrath -- Lust -- Pride -- 20: The Millennials Are Coming -- 21: How Twitter Changed Scott's Business -- 22: Tassimo -- 23: Domino's-Word of Mouth Mouths Are Moving... -- 24: Naked Pizza -- 25: Don't Feed the Trolls -- 26: Social Media for Social Good -- 27: Your Website-Old School versus New School -- Brochure versus Hub -- Pitch versus Authenticity Newsletters -- Static versus Dynamic -- Our Site versus Your Site -- I'm Great versus You're Great -- A Jungle versus a Map -- High versus Low Barrier to Engagement -- 28: Your Captcha Is Craptcha -- Pop-Ups -- 29: Experience Gap -- 30: Raising and Keeping the Bar High-Cirque -- 31: Stirring Coffee -- 32: Using ``Stop Start Continue´´ -- 33: Zappos -- 34: Rockport -- 35: FreshBooks -- 36: Why You Can't Learn from Millionaires -- 37: Authenticity and Transparency -- 38: For Whom the Bell Mobility Tolls -- 39: Scott's Transparency on Twitter -- 40: Your Transparency -- 41: Affiliates -- 42: Testimonials.

43: Best Sellers -- 44: Why Being a Work-at-Home Mom Is Bad for Business -- 45: Hello? Walmart? -- 46: Idea Creation -- 47: Idea Delivery -- 48: Doing In-Person Seminars -- 49: Tele-Seminars (now Webinars) -- 50: Viral Marketing -- The Landing Page -- Emotion-How Do You Decide? -- 51: Video -- 52: Be Prepared for Success -- 53: Undercover UnMarketing -- 54: Putting It Into Practice -- 55: Lush -- 56: Trade Shows -- 57: Social Media at Trade Shows -- 58: UnNetworking: Why Networking Events Are Evil -- 59: The Awesomeness of Being a 2.0 Author -- Accessibility -- 60: The UnTour -- Brand Enhancement -- Value People -- Real-World Networking -- 61: The UnEnd -- Index -- End User License Agreement.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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