The Discourse of Tourism and National Heritage : A Contrastive Study from a Cultural Perspective.

Intro -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction -- Chapter One -- 1.1. Motivation for the research -- 1.2. Previous studies -- 1.3. Summary and research objectives -- 1.4. Organization of the study -- Part II: Theoretical Background -- Chapter Two -- 2.1. Cultural tourism -- 2.2. Destination branding -- 2.3. Tourism on the Internet -- Chapter Three -- 3.1. Online tourism promotion -- 3.2. Language and tourism promotion -- 3.3. Image and tourism promotion -- Chapter Four -- 4.1. Theory of metafunctions -- 4.2. Visual design theory -- Chapter Five -- 5.1. Culture and discourse -- 5.2. Cultural variability -- Summary and Research Questions -- Part III: The Study -- Chapter Six -- 6.1. Research design -- 6.2. Data collection -- 6.3. Corpus -- 6.4. Method of analysis -- Chapter Seven -- 7.1. Romanian set of institutional webpages -- 7.2. Spanish set of institutional webpages -- 7.3. British set of institutional webpages -- Chapter Eight -- 8.1. Romanian set of commercial webpages -- 8.2. Spanish set of commercial webpages -- 8.3. British set of commercial webpages -- Chapter Nine -- 9.1. Comparison of promotional strategies by tourist boards and tour operators -- 9.2. Comparison between the national characteristics of web promotion -- 9.3. Cultural differences revealed by the multimodal analysis of web promotion -- Part IV: Conclusions -- Chapter Ten -- 10.1. Summary of results -- 10.2. Practical implications for the field of online tourism -- Appendix A -- Bibliography -- Index.

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.