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Jewish Mad Men : Advertising and the Design of the American Jewish Experience.

By: Material type: TextTextPublisher: New Brunswick : Rutgers University Press, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (248 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780813563770
Subject(s): Genre/Form: Additional physical formats: Print version:: Jewish Mad MenDDC classification:
  • 659.1089/924073
LOC classification:
  • HF5813
Online resources:
Contents:
Intro -- Title -- Copyright -- Dedication -- Contents -- List of Illustrations -- Acknowledgments -- Introduction: More than Advertising -- 1 Portrait of American Jewish Life -- 2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation -- 3 Manischewitz and Maxwell House: The M&amp -- M of Jewish Advertising -- 4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising -- 5 Matchmaker, Matchmaker: JDating in the Digital Age -- Conclusion: More than a Mirror -- Notes -- Bibliography -- Index.
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Intro -- Title -- Copyright -- Dedication -- Contents -- List of Illustrations -- Acknowledgments -- Introduction: More than Advertising -- 1 Portrait of American Jewish Life -- 2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation -- 3 Manischewitz and Maxwell House: The M&amp -- M of Jewish Advertising -- 4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising -- 5 Matchmaker, Matchmaker: JDating in the Digital Age -- Conclusion: More than a Mirror -- Notes -- Bibliography -- Index.

No detailed description available for "Jewish Mad Men".

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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