The Executive's Guide to 21st Century Corporate Citizenship : How Your Company Can Win the Battle for Reputation and Impact.

Front Cover -- The Executive's Guide to 21st Century Corporate Citizenship -- Copyright Page -- Contents -- Figures and Tables -- From the Corner Office -- Foreword -- Acknowledgments -- Introduction -- The Executive Brief -- The Corporate Citizenship Challenge -- Don't Make This Fundamental Mistake -- If You're Still Not Convinced About the Benefits of Connecting Corporate Citizenship and Business Strategies, Read This -- Overcoming Barriers to Strategic Corporate Citizenship -- Corporate Citizenship in 10 Steps -- Notes -- Section 1: Laying the Foundation and Giving Your Team the Right Tools -- 1 Connecting Corporate Citizenship to Business Purpose -- Business Purpose, Vision, and Strategy -- How Does Your Corporate Citizenship Program Support Your Company's Purpose and Strategy? -- What Makes Your Company Unique? -- How Do You Differentiate Your Corporate Citizenship Program? -- Mapping Your Business Process Flow -- Your Competition -- 10 Questions to Ask Your Team Before You Move On -- Notes -- 2 Creating Advantage in Your Marketplace -- Creating Advantage with Your Products and Services -- How Customers Relate to What You Produce or Provide -- What Doesn't Kill You Makes You Stronger: Working with Challenging Stakeholders -- If You Can't Differentiate, Collaborate -- Managing the Process -- Creating Advantage by Working with Values-Screened Investors -- 10 Questions to Ask Your Team Before You Move On -- Notes -- 3 Of the People, for the People, by the People -- Stakeholders Are the Reason Corporate Citizenship Programs Can't Be a One-Size-Fits-All -- How Your Corporate Citizenship Program Can Affect Your Stakeholders -- Stakeholders Before Issues -- Keep Scanning the Horizon -- Your Most Important Stakeholder Group -- 10 Questions to Ask Your Team Before You Move On -- Notes -- 4 Connecting Corporate Citizenship to Business Strategy.

What is Strategy? -- Connecting Your Corporate Citizenship to Your Business Strategy -- Which Assets Are Most Important? -- Issue Focus -- Make Sure You've Covered All Your Bases -- Is Your Corporate Citizenship Strategy Differentiated or Does It Have a "Me-Too" Approach? -- Do you have enough resources to pursue your strategy? -- 10 Questions to Ask Your Team Before You Move On -- 5 How to Set Up and Organize Your Corporate Citizenship Program -- The Importance of Networks and Influence -- The Right Strategy -- The Right People -- The Right Structure -- The Right Processes -- The Right Metrics and Incentives -- Metrics and Measurement -- The Only Constant is Change -- 10 Questions to Ask Your Team Before You Move On -- Notes -- Section 2: Getting Results Across Your Business -- 6 The Importance of Your Supply Chain and Procurement Function -- Working with Codes and Standards of Conduct -- Integrating Your Corporate Citizenship Strategy with Your Procurement Team's Work -- Moving from Risk to Reward -- People are at the Heart of Your Supply Chain -- 10 Questions to Ask Your Team Before You Move On -- Notes -- 7 Creating a More Sustainable Operation -- Setting Your Baseline Metrics -- Energy -- Water -- Waste -- Bringing Your Metrics Together -- How to Turn Your Baseline Data into Goals and Targets -- Context-Based Goals -- Employee Health and Well-Being -- Buildings and Facilities -- Travel and Transportation -- Sustainable Packaging -- The Cycle of Innovation -- 10 Questions to Ask Your Team Before You Move On -- Notes -- 8 Defining Your Corporate Giving Program -- When is Small Big? -- Trends in Employee Giving -- Provide Engagement Opportunities for Varying Employee Segments -- Leverage Technology to Drive Engagement -- Moving to Strategic Giving -- Developing Strategic Partnerships with Nonprofits -- Gifts Driven by Reciprocity.

Managing and Measuring Your Diverse Portfolio -- The Value of Employee Volunteer Programs -- Employees May be More Motivated by the Opportunity to Do Well Than to Do Good -- Amplifying Employee Efforts as Part of Your Company's Commitment to the Community -- Does Your Company Need to Establish a Charitable Foundation? -- 10 Questions to Ask Your Team Before You Move On -- Notes -- Section 3: Pulling It All Together -- 9 Getting Your Message Across -- Communicating to Drive Change -- How to Create a Compelling Call to Action -- Cathedral Thinking -- 10 Questions to Ask Your Team Before You Move On -- Notes -- 10 Building on Your Success -- Using External Reporting and Disclosure to Your Advantage -- Integrated Reporting -- Leveraging Your Reporting -- The Value of Corporate Citizenship -- 10 Questions to Ask Your Team Before You Move On -- Notes -- List of Key Terms -- Corporate Citizenship Glossary -- References -- Index.

The Executive's Guide to 21st Century Corporate Citizenshipprovides a major update on how to 'do' corporate citizenship, showing senior managers how they can win the reputation battle and deliver value to society while creating the most successful business possible in today's competitive landscape.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.