Marketing Research.
Material type:
- text
- computer
- online resource
- 9789350433034
- HF5415.2.S66 2010
COVER -- CONTENTS -- INTRODUCING MARKETING RESEARCH -- ASSESSING INFORMATION NEEDS -- SCIENTIFIC METHOD -- MARKETING RESEARCH PROCESS -- RESEARCH DESIGN -- ATTITUDE MEASUREMENT AND SCALING -- SAMPLING TECHNIQUES, DESIGNS AND DECISIONS -- PROCESS OF DATA COLLECTION -- SURVEY METHODS AND ADMINISTRATION -- DATA PROCESSING -- DATA ANALYSIS -- TESTING OF HYPOTHESES -- INTERPRETATION, REPORT WRITING AND PRESENTATION -- APPLICATION OF MARKETING, RESEARCH - PART ONE -- APPLICATION OF MARKETING RESEARCH - PART TWO -- SKILL DEVELOPMENT.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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