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Marketing Research.

By: Material type: TextTextPublisher: Mumbai : Global Media, 2009Copyright date: ©2010Edition: 1st edDescription: 1 online resource (333 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789350433034
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing ResearchLOC classification:
  • HF5415.2.S66 2010
Online resources:
Contents:
COVER -- CONTENTS -- INTRODUCING MARKETING RESEARCH -- ASSESSING INFORMATION NEEDS -- SCIENTIFIC METHOD -- MARKETING RESEARCH PROCESS -- RESEARCH DESIGN -- ATTITUDE MEASUREMENT AND SCALING -- SAMPLING TECHNIQUES, DESIGNS AND DECISIONS -- PROCESS OF DATA COLLECTION -- SURVEY METHODS AND ADMINISTRATION -- DATA PROCESSING -- DATA ANALYSIS -- TESTING OF HYPOTHESES -- INTERPRETATION, REPORT WRITING AND PRESENTATION -- APPLICATION OF MARKETING, RESEARCH - PART ONE -- APPLICATION OF MARKETING RESEARCH - PART TWO -- SKILL DEVELOPMENT.
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COVER -- CONTENTS -- INTRODUCING MARKETING RESEARCH -- ASSESSING INFORMATION NEEDS -- SCIENTIFIC METHOD -- MARKETING RESEARCH PROCESS -- RESEARCH DESIGN -- ATTITUDE MEASUREMENT AND SCALING -- SAMPLING TECHNIQUES, DESIGNS AND DECISIONS -- PROCESS OF DATA COLLECTION -- SURVEY METHODS AND ADMINISTRATION -- DATA PROCESSING -- DATA ANALYSIS -- TESTING OF HYPOTHESES -- INTERPRETATION, REPORT WRITING AND PRESENTATION -- APPLICATION OF MARKETING, RESEARCH - PART ONE -- APPLICATION OF MARKETING RESEARCH - PART TWO -- SKILL DEVELOPMENT.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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